121 - It’s Math, Not Magic: Why Partner Attach is King w/ Chief Ecosystem Officer AMG

Nearbound Podcast

English - July 25, 2023 09:00 - 47 minutes - 32.3 MB - ★★★★★ - 21 ratings
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Previous Episode: 120 - “WTF is happening in B2B sales right now?!

Next Episode: 122 - Category Design and Trust with Christopher Lochhead

What is up PartnerUp!

This week, Jared and Isaac are joined by Qualtrics Chief Ecosystem Officer Aaron McGarry (AKA AMG) who breaks down the most difficult revenue market in a decade, why SDRs are getting crushed, and how to heroically fill the gap.

He and Jared go ALL-IN on partner attach rate (PAR) as “the only number that matters,” and defend the claim from all-comers. We get into some supporting data, and walk through how to start moving the needle now with some Nearbound plays - even if your company isn’t fully bought in yet.

Aaron knows his stuff, so get ready to take some notes!

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