122 - Category Design and Trust with Christopher Lochhead

Nearbound Podcast

English - August 01, 2023 09:00 - 59 minutes - 41 MB - ★★★★★ - 21 ratings
Management Business Technology partnerships alliances channel partnerships strategic alliances business development agency partnerships platform partnerships technology partnerships Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 121 - It’s Math, Not Magic: Why Partner Attach is King w/ Chief Ecosystem Officer AMG

Next Episode: 123 - TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Trust

What is up PartnerUp!

Christopher Lochhead, author, podcaster, advisor, and category design teacher, joins the show to discuss many hot topics, including personal branding, AI, and the future of work. He dives into category design, the importance of language as it relates to innovation, and the difference between gut reactions and true thought. He berates social media for creating mindless chatter and urges listeners to think critically about their digital media diets.

As Christopher puts it, word of mouth isn’t a volume game: “It’s all about the right words in the right mouths.”

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