What is up PartnerUp!


Sometimes our greatest strengths are our greatest weaknesses. 


To make progress, we must strike the balance between planning ahead and allowing our direction to change as we take in new information. That partner that’s smaller than you, with a smaller marketing team and audience? Your CMO may be onto something when they say a co-marketing event with them might not be useful to your company.


Optimistic, visionary people often make great partner managers. They’ve always got ideas. Always making new friends. These are great strengths that fit well with the responsibilities of partner work. But we must learn to be aware of and compensate for our shortcomings. 


There’s such a thing as too damn many partner ideas!


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