137: Marketing Against the Grain LIVE at the Nearbound Summit - Kipp Bodnar & Kieran Flanagan
Nearbound Podcast
English - November 14, 2023 09:00 - 44 minutes - 30.3 MB - ★★★★★ - 21 ratingsManagement Business Technology partnerships alliances channel partnerships strategic alliances business development agency partnerships platform partnerships technology partnerships Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Kipp Bodnar, CMO of HubSpot, and Kieran Flanagan, CMO of Zapier, join Isaac and Jared to discuss four radical truths of marketing: distribution is undefeated, storytelling is unconditional, marketers flourish with AI, and marketers are creators.
**Key Takeaways:**
- Distribution is a key factor in marketing success, and marketers should prioritize partnerships.
- Storytelling must be authentic.
- AI can help marketers own more of the customer journey by automating tasks and providing personalized experiences.
- Marketers should embrace their role as creators and focus on building their personal brand and audience.
**Chapters**
01:39 The Importance of Distribution in Marketing
13:04 The Power of Storytelling in Marketing
21:05 The Role of AI in Marketing
22:04 Marketers as Creators
35:54 The Future of Marketing: AI and Creators