138: Building Customer Success and Partnerships for 2024 - Jeff Breunsbach and Jay Nathan

Jeff Breunsbach and Jay Nathan of the Gain Grow Retain Podcast join Jared Fuller and Isaac Morehouse on the Nearbound Podcast for a special live crossover episode. They discuss the importance of partnerships in customer success and how to bring the customer voice into planning meetings. 

They also explore the challenges and opportunities in B2B tech companies and the power of community in customer success. The conversation highlights the need to focus on helping customers and building trust, as well as the role of technology and data in planning for the future.

**Key Takeaways:**

- Scaling customer success efforts through community and partnerships is essential for success in 2024.
- Building trust and delivering value are key to turning customers into advocates.
- Understanding the business goals and needs of customers is crucial for effective customer success.
- Integrating with partners and leveraging their expertise can enhance customer success efforts.
- Taking a customer-centered approach and focusing on their journey can drive retention and growth.

**Quotes:**

- "Be the DJ, not the talent." - Jay Nathan
- "Helping people get where they're trying to go builds trust and advocacy." - Jared Fuller
- "Know your customer's business and market to deliver value and create win-win situations." - Jeff Breunsbach

******************Chapters:******************
00:05 Introduction
00:31 The Importance of Partnerships in Customer Success
01:07 The Importance of Customer Success in Business
01:19 Looking Forward to 2024: Strategies and Predictions
01:54 The Challenges and Opportunities in B2B Tech Companie
03:04 The Concept of Scaling in Customer Succes
03:29 The Power of Community in Customer Success
04:40 Turning Customers into Advocates: Strategies and Examples
04:46 The Power of Customer Advocacy
11:49 The Importance of Trust in Customer Relationships
20:24 Leveraging Consulting Partners for Customer Success
20:55 Building Partner Communities to Enable Customer Success
21:37 The Role of Integration Partners in Customer Retention
22:05 Understanding Partner Attach Rate
22:42 The Importance of Business Strategy in Partnering
22:52 Segmenting Customer Base for Effective Partnering
28:46 The Role of Partner Leaders in Driving Connections
29:23 The Black Swan Moment in Strategic Alliances
31:31 The Power of Understanding Your Customers' Business
33:40 Planning for FY24: A Community-Driven Approach