Up Next with Gabriella Mirabelli
325 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 29 ratingsNew ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.
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Episodes
UN 244 - YPulse. Young Consumers & Brand Love.
December 15, 2022 08:00 - 23 minutes - 32.9 MBIn this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand’s performance with young consumer audiences. Topics include: The different factors that they measure when assessing brand love. Why being cool is different from being hot – and why it matters. Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.
UN 243 - Jamin Warren. Reaching Audiences in the Gaming Universe.
December 08, 2022 08:00 - 28 minutes - 38.8 MBGaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined. Suffice it to say: Gaming is huge. Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming. Topics include: Why understanding your audience's gaming affinity, activity and identity is core to success. The questions businesses need to ask i...
UN 242 - IJRM. Innovating Customer Base Analysis.
December 01, 2022 08:00 - 24 minutes - 34.2 MBMarketing is the business of understanding marketplace competitors as well as defining, positioning, and promoting products to target customers. Marketers are tasked with developing the strategy to boost sales and revenue, and one of the ways they can do this is through customer base analysis. Today we’re speaking with Jan Valendin. Our conversation explores how he and his colleagues have used recurrent neural networks to innovate the process of customer base analysis. Topics include:...
UN 241 - YPulse. The TikTok Effect.
November 17, 2022 08:00 - 26 minutes - 36.8 MBIn this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context. Topics include: How young consumers feel about TikTok vis-à-vis other social platforms and media companies. How young consumers’ experience on TikTok is influencing their expectations about other platforms. What young consumers expect from brands if they want to engage with t...
UN 240 - Alyssa Gelbard. Recruiting, Employee Behavior & Business Branding.
November 10, 2022 08:00 - 26 minutes - 36.4 MBIn today’s podcast Alyssa Gelbard discusses how the recruiting process and your employees’ communication behaviors impact your brand. Topics include: How what you post on LinkedIn impacts your company’s brand. The ways in which you can (and can’t) leverage your teams’ LinkedIn profiles and posts. Why the experience of all job candidates (and not just the people you end up hiring) matters to your brand.
UN 239 - IJRM. Influencers & the Impact of Ad Disclosures.
November 03, 2022 07:00 - 25 minutes - 35.1 MBBrands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary. Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing. Topics include: How ad disclosure impacts consumer engagement with branded content. The factors that marketing practitioners should consider ...
UN 238 - Nick Zeckets. Air Traffic Control & True Personalization.
October 27, 2022 07:00 - 27 minutes - 38.5 MBIn today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization. Topics include: The difference between personalization and hyper segmentation. How AI and natural language processing is powering a 1:1 connection between marketers & their audiences. Why first party data is still a largely untapped resource … and the future ...
UN 237 - YPulse. The Case of the Cause Conundrum.
October 20, 2022 07:00 - 25 minutes - 34.5 MBIn this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods. Topics include: The percentage of young consumers who feel that climate change represents an existential threat to existence. The factors that go into young consumers’ purchase decisions. Why price point is a critical part of any brand’s sustainable product offering and marketing message.
UN 236 - Alyssa Gelbard. Get On (the nonprofit) Board.
October 13, 2022 07:00 - 24 minutes - 34.2 MBIn today’s podcast Alyssa Gelbard shares the ins and outs of serving on a nonprofit board and how this work can fit into the larger arc of one’s career. Topics include: Why serving on a nonprofit board can not only do good, but also be good – for your own career development. How to prepare yourself to be an attractive nonprofit board candidate. What to expect when serving on a nonprofit board.
UN 235 - IJRM. Deep Learning & Automatic Content Generation.
October 06, 2022 07:06 - 24 minutes - 34.1 MBCommunication is challenging. Management books abound to help professionals, who have advanced degrees and understand the complex context that surrounds their words, communicate more effectively. Can a machine wade into this space and convincingly communicate with a person? Today we’re speaking with Praveen Kopallé whose research uses natural language processing, deep learning and machine generated content to explore this question. Topics include: If machines can write human-like revi...
UN 234 - Alyssa Gelbard. Big Mistake.
September 29, 2022 07:00 - 26 minutes - 35.8 MBIn today’s podcast Alyssa Gelbard shares the skinny on some of the biggest career and job search mistakes that people make – and how you can avoid them. Topics include: The three worst networking mistakes you can make. The things you should never, ever, put on your LinkedIn profile (looking at you, you magic-working ninjas). Why dressing for success – and staying hungry – is important, if you want to make a good impression.
UN 233 - Alyssa Gelbard. Never Not Networking
September 22, 2022 07:00 - 24 minutes - 34.4 MBIn today’s podcast Gabriella Mirabelli interviews Alyssa Gelbard about the power (and mechanics) of effective networking. Topics include: How to think about networking when you’re not actively looking for a job opportunity. How to effectively network on LinkedIn and one approach that you should never, ever, use. The etiquette around making introductions (for both the seeker and the giver).
UN 232 - YPulse. Evolving Foodie Culture.
September 15, 2022 07:00 - 24 minutes - 34.3 MBIn this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, Chief Content Officer at YPulse, about how young consumers’ culture is feeding into food and changing what it means to be a foodie. Topics include: The ways Gen Z’s relationship to food culture is different from Millennials. What Gen Z is eating, where they’re eating and how they feel about food content. What the evolution of foodie culture might be signaling about other cultural passions strongly linked with the Millenni...
UN 231 - Carolyn Stern. The Emotionally Strong Leader.
September 08, 2022 07:00 - 26 minutes - 37 MBIn today’s podcast Carolyn Stern discusses her new book, the Emotionally Strong Leader, and outlines how understanding and embracing emotions can help leaders to better manage their people and organizations. Topics include: The difference between having emotions and being emotional. How understanding your own emotions can help you to manage other people more effectively. How to be an empathetic leader without getting enmeshed in your team members’ challenges. Why being an emotiona...
UN 230 - IJRM. Designing Ad Content in a Differentiated Market.
September 01, 2022 07:00 - 25 minutes - 35.1 MBMarketers know that consumers use attribute information to help them make their purchasing decision, but a lot of advertising doesn’t include this information. Are these marketers making a mistake or are they winning market share … by sharing less? Today we’re speaking with Professor David Soberman about how the model he and his colleague, Professor Yi Xiang can help marketers to better understand how to make decisions about whether or not to include product attribute information in their ...
UN 229 - Ruslan Khamidullin. Filmustage.
August 25, 2022 07:00 - 23 minutes - 31.9 MBThe script breakdown process is used to figure out the shooting requirements of every scene within a script. The process generates budget, schedule and prep work. It is done to help filmmakers assess their creative, technical and, most importantly, budgetary needs. In today’s podcast Ruslan Khamidullin, the CTO at Filmustage, discusses how his company has used a neural network and natural language processing to revolutionize this process. Topics include: How they trained their AI to b...
UN 228 - YPulse. Young Consumers & Wellness.
August 18, 2022 07:00 - 24 minutes - 33.9 MBIn this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discuss how young consumers are thinking about ‘wellness’ and what it means for the brands who want to engage with them on this topic. Topics include: The evolving definition of 'wellness''. Why we might be seeing a gender difference between how men and women feel about their own well-being. How brands can participate in the 'wellness' conversation.
UN 227 - Tim Tortora. Strategic Career Growth.
August 11, 2022 07:00 - 29 minutes - 40.3 MBIn today’s podcast Tim Tortora discusses how film and TV writers, directors, actors, producers & crew can get connected to the real producers in Hollywood, build their careers and network effectively. The ideas Tim shares are rooted in the entertainment industry, but apply across verticals and can be put to use by anyone who wants to stop working a job and start strategically building a career. Topics include: The five mindset shifts you need to put into action to achieve your career goal...
UN 226 - IJRM. Voice Retailers & Customer Mood Prediction.
August 04, 2022 07:00 - 27 minutes - 38 MBOnline behavior is tracked and used by marketers to tailor advertisements and offers. As consumers start to use voice assistants to help them purchase the things they want, do their voices give away more about them than their keystrokes do? Today we’re speaking with Martin Klarmann about research he and Ingo Halbauer conducted into the potential for voice retailers to predict consumer mood and how knowledge of a consumer’s mood could be used by those same retailers. Topics include: The...
UN 225 - Margee Hocking. CataBoom & Gamified Marketing.
July 28, 2022 07:00 - 25 minutes - 34.9 MBGamification taps into our innate impulse to play. Practically speaking, it is the application of the game elements such as competition, ranking or scoring into what are traditionally non-gaming contexts. It is also one of the most promising trends in marketing. In today’s podcast Margee Hocking, head of enterprise accounts for the engagement and gamification platform CataBoom, discusses gamification and how it is being used to level up the effectiveness of today’s marketing campaigns....
UN 224 - YPulse. Fit for the Feed.
July 21, 2022 07:00 - 27 minutes - 37.8 MBIn this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, maps out the landscape that surrounds the intersection of fashion, social media and young consumers. She shares where trends originate, how they are amplified and why “dress for success,” might just start to involve sweats. Topics include: The social platforms influencing Gen Z and Millennial style discovery. Why TikTok’s unique algorithm further democratizes fashion and elevates the importance of hashtags. How IRL choi...
UN 223 - Alyssa Gelbard. Career Management.
July 14, 2022 07:00 - 29 minutes - 40.2 MBIn today’s podcast Alyssa Gelbard discusses personal branding, older job hunters and how to approach the third act of your career. Topics include: The truth about ageism – and what you can do about it. How senior level job hunters should their approach their job search. The importance of LinkedIn and how to leverage it to your advantage The words you need to remove from your resume and emails. Alyssa Gelbard is the Founder and CEO of Point Road Group, a unique branding firm that he...
UN 222 - IJRM. Social Comparisons & Consumer Product Preferences.
July 07, 2022 07:00 - 26 minutes - 36.1 MBPeople compare themselves with other people. It’s human nature. Today we’re speaking with Professor Jing Xu about how these comparisons with others impact people’s subsequent purchasing decisions. Our conversation explores the different feelings elicited by upward and downward comparisons, the mechanisms that drive these feelings, the subsequent impact of these comparisons and the factors that modify these outcomes. Topics include: The difference between competence and warmth-oriente...
UN - 221 Sandie Cheng. Engaging with Young Creators.
June 30, 2022 07:00 - 25 minutes - 35 MBIn today’s podcast Sadie Cheng discusses how brands should be teaming with young creators. Topics include: The value of diversity and why working with young creative voices can help brands authentically connect to audiences. The power of empathy – in both creative and traditional management. The importance of understanding the cultural zeitgeist when assessing new social platforms. Sandie Cheng is a producer, actor, writer, podcaster — all around storyteller. After graduating from C...
UN 220 - Tiffany Guarnaccia. PR & How To Work It.
June 23, 2022 07:00 - 27 minutes - 38.2 MBIn today’s podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer’s communications and marketing strategy and how to make the most of your PR efforts. Topics include: How PR is evolving and how you should be using it. How you (or your PR partners) should be crafting pitches. What you should think about when interviewing potential PR partners. How in-house communication and external PR teams should work together...
UN 219 - YPulse. Unboxing the Big Box.
June 16, 2022 07:00 - 24 minutes - 33.5 MBYoung consumers research brands. Young consumers care about experiences. Young consumers have leaned into authenticity. And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury. In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers’ love of big box stores, explaining how it squares with the other things we kn...
UN 218 - Ed Chambliss. A One-Legged Stool.
June 09, 2022 07:00 - 27 minutes - 37.5 MB”It all comes together in the truism, “Trust takes years to make, a second to break, and forever to repair.” It’s a saying that’s not just true for people, but also for businesses. It’s trust that allows a person to voluntarily hand over payment, expecting the company will live up to its promises.” – Ed Chambliss, A One-Legged Stool In today’s podcast Ed Chambliss discusses his new book, A One-Legged Stool, how catering to shareholders has broken business and what can be do...
UN 217 - IJRM. Social Media Images & Consumer Likes (it’s not simple).
June 02, 2022 07:00 - 27 minutes - 37.4 MBConsumers live on social media. It’s where they find their news. It’s where they search for information. It’s where they discover content. It’s also where they scroll, scroll and scroll right past your brand’s posts – unless you grab their attention. But what kind of posts not only stop the scroll, but also generate a like? Despite being a very visual medium, there is very little research into the characteristics that make visuals work well on social media. Bill Rand and Gijs Overgoor have...
UN 216 - Richard Hawkes. Navigate the Swirl.
May 26, 2022 07:00 - 27 minutes - 37.3 MB”Companies are social systems, not machines.” – Richard Hawkes, Navigate the Swirl In today’s podcast Richard Hawkes discusses his new book, Navigate the Swirl, and some of the practical steps that leaders can take to accelerate transformation in their organization. Topics include: Metaphors Matter: How you frame problems and opportunities is incredibly powerful. Why while mechanistic tools and structures are powerful, it is important to recognize that they are also limited. Th...
UN 215 - YPulse. Main Character Energy.
May 19, 2022 07:00 - 24 minutes - 33.3 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the "Main Character Energy" trend that is so popular with GenZ and Millennial consumers.
UN 214 - Will Scott. Unhiring & Other Difficult Conversations.
May 12, 2022 07:00 - 29 minutes - 39.9 MBA discussion with Will Scott, the author of The Culture Fix, about how to have some of the difficult conversations we need to have with employees at work.
UN 213 - IJRM. Marketing Performance Assessment.
May 05, 2022 07:00 - 27 minutes - 37.5 MBGabriella Mirabelli interviews Dr. Neil Morgan about marketing performance assessment.
IJRM. Marketing Performance Assessment.
May 05, 2022 03:05 - 27 minutes - 37.5 MBToday we’re speaking with Dr. Neil Morgan. Our conversation explores the research he has conducted into marketing performance assessment and how marketing practitioners should be thinking about this critical activity. Topics include: What we know... The post IJRM. Marketing Performance Assessment. appeared first on Up Next.
UN 212 - Adam Bandelli. Relational Intelligence.
April 28, 2022 07:00 - 28 minutes - 39.7 MBGabriella Mirabelli interviews Adam Bandelli, the author of Relational Intelligence, about how people can build better relationships with coworkers and clients.
Adam Bandelli. Relational Intelligence.
April 28, 2022 03:05 - 28 minutes - 39.7 MB“Relationships are more important now than ever before. We all have to relearn how to connect with others. Our success as people and as a society depends on it. The future growth, development, and vitality... The post Adam Bandelli. Relational Intelligence. appeared first on Up Next.
UN 211 - YPulse. Cryptocurrency & NFTs.
April 21, 2022 07:00 - 29 minutes - 40.1 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about NFTs and cryptocurrency.
YPulse. Cryptocurrency & NFTs.
April 21, 2022 03:05 - 29 minutes - 40.1 MBDo you know your Dragonglass from your Lazy Ape? How about your Etherium from Cryptopunk? Do you know which are NFTs and which are cryptocurrency? Does it matter? Like the metaverse, having a working understanding... The post YPulse. Cryptocurrency & NFTs. appeared first on Up Next.
UN 210 - Activating Employees to Build Go-to Brands.
April 14, 2022 07:00 - 28 minutes - 38.8 MBGabriella Mirabelli interviews Tyler Holden from Lippincott about how a company’s people can be activated to improve brand value.
Activating Employees to Build Go-to Brands.
April 14, 2022 03:05 - 28 minutes - 38.8 MBToday we’re speaking with Tyler Holden, a brand strategy partner at Lippincott, a leading global brand and innovation consultancy. Tyler recently co-authored a white paper on the value of employee activation called Building Go-to Brands... The post Activating Employees to Build Go-to Brands. appeared first on Up Next.
UN 209 - Tags: Too Much of a Good Thing?
April 07, 2022 07:00 - 28 minutes - 39.1 MBGabriella Mirabelli interviews Professor Rod Duclos about his research into how to effectively tag content and products.
Tags: Too Much of a Good Thing?
April 07, 2022 03:05 - 28 minutes - 39.1 MBEveryone wants to grab consumer attention online. Tagging is one way to do this because it helps products show up for consumers. More tags lead to more exposure, but is adding more tags to your... The post Tags: Too Much of a Good Thing? appeared first on Up Next.
UN - 208 - Brian Hartzer. The Leadership Star.
March 31, 2022 07:00 - 28 minutes - 39.2 MBA discussion with Brian Hartzer, the author of The Leadership Star, about how to build engagement in your organization or team.
Brian Hartzer. The Leadership Star.
March 31, 2022 03:05 - 28 minutes - 39.2 MB”It’s no surprise that leaders who focus on building engagement among their people increase the chances of creating sustainable, high-performance organizations – as well as giving themselves personal satisfaction of knowing that they have had... The post Brian Hartzer. The Leadership Star. appeared first on Up Next.
UN 207 - Ramy Riad. imimobile and the Future of Messaging.
March 24, 2022 07:00 - 28 minutes - 39.7 MBGabriella Mirabelli interviews imimobile’s Ramy Riad about the power of messaging with customers.
Ramy Riad. imimobile and the Future of Messaging.
March 24, 2022 03:05 - 28 minutes - 39.7 MBEntertainment isn’t the only thing that consumers want delivered to them when, where and how they want it. Customers also want to talk to brands on their own time and in their preferred channels. Putting... The post Ramy Riad. imimobile and the Future of Messaging. appeared first on Up Next.
YPulse. The Metaverse.
March 17, 2022 15:27 - 26 minutes - 37 MBThe Metaverse. Everyone is talking about it. Facebook renamed themselves to capitalize on it. Everyone knows they’re meant to know what it is, but nobody really feels comfortable discussing its impact or assessing what it... The post YPulse. The Metaverse. appeared first on Up Next.
UN 206 - Ypulse. The Metaverse.
March 17, 2022 07:00 - 26 minutes - 37 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the Metaverse.
UN 205 - Dropp. The Power & Potential of Micropayments.
March 10, 2022 08:00 - 25 minutes - 35.7 MBGabriella Mirabelli interviews Sushil Prabhu about micropayments and how his company Dropp will revolutionize commerce.
Dropp. The Power & Potential of Micropayments.
March 10, 2022 03:05 - 25 minutes - 35.7 MBYou’ve seen the signs at coffee shops and delis: minimum credit card charge: $10. You’ve also likely been informed by hairdressers, gas stations and doctors’ offices that you’re able to use your credit card,... The post Dropp. The Power & Potential of Micropayments. appeared first on Up Next.
UN 204 - Modeling short-and long-term marketing effects in the consumer purchase journey.
March 03, 2022 08:00 - 29 minutes - 40.2 MBGabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey.