UN 241 - YPulse. The TikTok Effect.
Up Next with Gabriella Mirabelli
English - November 17, 2022 08:00 - 26 minutes - 36.8 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: UN 242 - IJRM. Innovating Customer Base Analysis.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context.
Topics include:
How young consumers feel about TikTok vis-à-vis other social platforms and media companies. How young consumers’ experience on TikTok is influencing their expectations about other platforms. What young consumers expect from brands if they want to engage with them on TikTok.