YPulse. Cryptocurrency & NFTs.

Do you know your Dragonglass from your Lazy Ape? How about your Etherium from Cryptopunk? Do you know which are NFTs and which are cryptocurrency? Does it matter? Like the metaverse, having a working understanding...

The post YPulse. Cryptocurrency & NFTs. appeared first on Up Next.

Do you know your Dragonglass from your Lazy Ape? How about your Etherium from Cryptopunk? Do you know which are NFTs and which are cryptocurrency? Does it matter? Like the metaverse, having a working understanding of cryptocurrency and NFTs is a must.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, breaks it all down, explains what you need to know and shares how young consumers feel about the cryptocurrency, NFTs and investments

Topics include:

What an NFT is. (Really. She explains it in a way you can follow.)
How young consumers are feeling about (and using) cryptocurrencies.
The potential pitfalls of using NFTs with your brand – and how to avoid them.

As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

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The post YPulse. Cryptocurrency & NFTs. appeared first on Up Next.