UN 243 - Jamin Warren. Reaching Audiences in the Gaming Universe.

Up Next with Gabriella Mirabelli

English - December 08, 2022 08:00 - 28 minutes - 38.8 MB - ★★★★★ - 29 ratings
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Previous Episode: UN 242 - IJRM. Innovating Customer Base Analysis.

Next Episode: UN 244 - YPulse. Young Consumers & Brand Love.

Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined.

Suffice it to say: Gaming is huge.

Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming.

Topics include:

Why understanding your audience's gaming affinity, activity and identity is core to success. The questions businesses need to ask if they’re engaging a company to create a campaign that targets gamers. Why brands don’t necessarily have to be in a game to effectively reach gamers.