UN 244 - YPulse. Young Consumers & Brand Love.
Up Next with Gabriella Mirabelli
English - December 15, 2022 08:00 - 23 minutes - 32.9 MB - ★★★★★ - 29 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: UN 243 - Jamin Warren. Reaching Audiences in the Gaming Universe.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand’s performance with young consumer audiences.
Topics include:
The different factors that they measure when assessing brand love. Why being cool is different from being hot – and why it matters. Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.