YPulse. The Metaverse.

The Metaverse. Everyone is talking about it. Facebook renamed themselves to capitalize on it. Everyone knows they’re meant to know what it is, but nobody really feels comfortable discussing its impact or assessing what it...

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The Metaverse.

Everyone is talking about it.

Facebook renamed themselves to capitalize on it.

Everyone knows they’re meant to know what it is, but nobody really feels comfortable discussing its impact or assessing what it means for their businesses or brands.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, breaks it all down, explains what you need to know and shares how young consumers feel about the Metaverse

Topics include:

What the Metaverse actually IS.
How web 3.0 relates to, but is different from, the Metaverse.
Which Metaverse activities young consumers are already participating in while spending time (and money) in virtual spaces.
What retail is liable to look like in the Metaverse.
How brands can test-drive their Metaverse strategies in today’s existing virtual worlds.
Why understanding current young consumer behaviors in virtual world games is relevant to understanding how they will behave in the Metaverse.
If you’ll need a VR headset to take advantage of the Metaverse.

As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn More:

Click here to sign up for Ypulse 

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Additional GenZ & Millennial Consumer Research & Related Interviews:

From 2022

Young Consumers & Content Creators 
 Living in Covid Limbo

From 2021

Youth & Pop Culture. 
GenZ & Millennials – the self-taught generations 
Work Priorities for Young Consumers 
The Future of Live Experiences 
 Social Media Trends (Summer 2021)
GenZ & Brands
Diversity & Inclusion 
Sports 
Social Media Trends (Spring 2021) 
Privacy & Data Security 
Love & Covid
2020s Impact on Young Consumers’ Brand Affinity

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