UN 238 - Nick Zeckets. Air Traffic Control & True Personalization.

Up Next with Gabriella Mirabelli

English - October 27, 2022 07:00 - 27 minutes - 38.5 MB - ★★★★★ - 29 ratings
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Previous Episode: UN 237 - YPulse. The Case of the Cause Conundrum.

Next Episode: UN 239 - IJRM. Influencers & the Impact of Ad Disclosures.

In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.

Topics include:

The difference between personalization and hyper segmentation. How AI and natural language processing is powering a 1:1 connection between marketers & their audiences. Why first party data is still a largely untapped resource … and the future of marketing.