UN 237 - YPulse. The Case of the Cause Conundrum.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods.

Topics include:

The percentage of young consumers who feel that climate change represents an existential threat to existence. The factors that go into young consumers’ purchase decisions. Why price point is a critical part of any brand’s sustainable product offering and marketing message.