Up Next with Gabriella Mirabelli
325 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 29 ratingsNew ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.
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Episodes
Modeling short- and long-term marketing effects in the consumer purchase journey.
March 03, 2022 03:05 - 29 minutes - 40.2 MBOne of the most challenging things marketers deal with is determining the effectiveness of their efforts. Marketing touch-points with consumers have grown, but marketing budgets haven’t. Understanding where to place your spend is ever more... The post Modeling short- and long-term marketing effects in the consumer purchase journey. appeared first on Up Next.
UN 203 - Jukin Media. UCG & GenZ.
February 24, 2022 08:00 - 25 minutes - 35.4 MBGabriella Mirabelli interviews Jonathan Skogmo from Jukin Media about how his business harnesses UGC.
Jukin Media. UGC & GenZ.
February 24, 2022 03:05 - 25 minutes - 35.4 MBUser generated content (UGC) helps brands engage and connect with consumers. Authenticity is important to young consumers and, as a result, many of them find UGC content more influential than highly produced advertising campaigns.... The post Jukin Media. UGC & GenZ. appeared first on Up Next.
UN 202 - Ypulse. Young Consumers & Content Creation
February 17, 2022 08:00 - 26 minutes - 36.7 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the new generation of nano-influencers and content creators.
YPulse. Young Consumers & Content Creation.
February 17, 2022 03:05 - 26 minutes - 36.7 MBIn this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on young consumers, content creation and why it’s time to redefine what the word “influencer” means. Topics include: How... The post YPulse. Young Consumers & Content Creation. appeared first on Up Next.
UN 201 - Dan Coates. How to Approach Market Research.
February 10, 2022 08:00 - 28 minutes - 39.5 MBGabriella Mirabelli interviews Ypulse's President Dan Coates about how people should approach their market research needs.
Dan Coates. How to Approach Market Research.
February 10, 2022 03:05 - 28 minutes - 39.5 MBIn this podcast Dan Coates, President of YPulse, shares with us how we should be approaching our market research needs. Topics include: Where to start your market research project, when to participate in a... The post Dan Coates. How to Approach Market Research. appeared first on Up Next.
UN 200 - Dimensions of brand-extension fit
February 03, 2022 08:00 - 27 minutes - 38.2 MBGabriella Mirabelli interviews Paul Messinger about what brand-extension fit actually is and how brands can successfully approach expanding their footprint.
Dimensions of brand-extension fit
February 03, 2022 03:05 - 27 minutes - 38.2 MBBrand-extensions are the lifeblood of businesses. Introducing new products is essential for invigorating a brand. But … they are also very risky. With so many dollars on the line, getting brand-extensions right is incredibly important.... The post Dimensions of brand-extension fit appeared first on Up Next.
UN 199 - Karen Hinton. Penis Politics.
January 27, 2022 08:00 - 29 minutes - 41.2 MBA discussion with Karen Hinton, the author of the memoir Penis Politics, about the impact of the power dynamics between men and women.
Karen Hinton. Penis Politics.
January 27, 2022 03:05 - 29 minutes - 41.2 MB”What’s your name?” (asked Senator Trent Lott) I’m Karen Hinton, I said, as we shook hands. “Are you with Thad’s stable?” “His what?” I asked. “His stable. You know, the women who work for him.”... The post Karen Hinton. Penis Politics. appeared first on Up Next.
UN 198 - YPulse. Young Consumers & Living in Limbo.
January 20, 2022 08:00 - 26 minutes - 36 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are feeling as they continue living life in limbo with the continuing pandemic.
YPulse. Young Consumers & Living in Limbo.
January 20, 2022 03:05 - 26 minutes - 36 MBAre we there yet? That’s what we said from the back seat of the car when we were little and on a journey. We weren’t in control. We went where our parents took us. We... The post YPulse. Young Consumers & Living in Limbo. appeared first on Up Next.
UN 197 - Kit Krugman. Work-life … boundaries.
January 13, 2022 08:00 - 29 minutes - 40.2 MBGabriella Mirabelli interviews Kit Krugman about mental health in the workplace and work life boundaries.
Kit Krugman. Work-life … boundaries.
January 13, 2022 03:05 - 29 minutes - 40.2 MBGenZ and Millennial generations have always been very open about their mental health concerns and challenges. Described as the ‘anxious’ generations prior to the pandemic, the arrival of Covid19 only served to heighten the premium... The post Kit Krugman. Work-life … boundaries. appeared first on Up Next.
UN 196 - Grassroots innovation success: the role of self-determination and leadership style
January 06, 2022 08:05 - 27 minutes - 38.3 MBGabriella Mirabelli interviews Elio Keko about what it takes to make a grassroots innovation effort a success.
Grassroots innovation success: the role of self-determination and leadership style
January 06, 2022 03:10 - 27 minutes - 38.3 MBInnovation. It’s a do or die part of business today. But in the same way that disruption rarely comes head on, some of the most innovative ideas come from people whose desks aren’t in the... The post Grassroots innovation success: the role of self-determination and leadership style appeared first on Up Next.
UN 195 - Stas Tushinskiy. Giving Voice to Consumers & Brands.
December 30, 2021 08:00 - 26 minutes - 37.1 MBGabriella Mirabelli interviews Stas Tushinskiy about ads that “talk back” and giving consumers the opportunity to use their voice to provide feedback. Interested in testing out the tech? Give the Up Next podcast some feedback by clicking this link: https://feedback.instreamatic.com/storage/product/GQOGXNVN/?r=404627
Stas Tushinskiy. Giving Voice to Consumers & Brands.
December 30, 2021 03:05 - 26 minutes - 37.1 MBEngagement with consumers is what everyone wants, but a lot of advertising is more like screaming into the void than having a conversation. Instreamatic is changing that. Today we’re speaking with Stas Tushinskiy, Instreamatic’s... The post Stas Tushinskiy. Giving Voice to Consumers & Brands. appeared first on Up Next.
UN 194 - Allen Adamson. Shift Ahead.
December 23, 2021 08:00 - 29 minutes - 39.9 MBA discussion with Allen Adamson, the author of Shift Ahead, about how companies stay relevant in our rapidly changing world.
Allen Adamson. Shift Ahead.
December 23, 2021 03:05 - 29 minutes - 39.9 MB“To stay competitive, you must stay relevantly differentiated. To do this, you must shift. To do it credibly, you must focus.” Allen Adamson, Shift Ahead In today’s podcast Allen Adamson discusses Shift Ahead and... The post Allen Adamson. Shift Ahead. appeared first on Up Next.
UN 193 - YPulse. Pop Culture & Young Consumers.
December 16, 2021 08:00 - 26 minutes - 36 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are redefining pop culture.
YPulse. Pop Culture & Young Consumers.
December 16, 2021 03:05 - 26 minutes - 36 MBIn the 50s it was ace to be cooking with gas. In the 60s the cool cats, they were hip to it. In the 70s it was outta sight. In the 80s it was awesome.... The post YPulse. Pop Culture & Young Consumers. appeared first on Up Next.
UN 192 - Eric Strafel. The Frontline CEO.
December 09, 2021 08:00 - 28 minutes - 39.3 MBA discussion with Eric Strafel, the author of The Frontline CEO, about how to lead an organization that is able to innovate, win customers and boost profits.
Eric Strafel. The Frontline CEO.
December 09, 2021 03:05 - 28 minutes - 39.3 MB“ “…growth and change come from clarifying a shared vision, and then prioritizing the empowerment of people at all levels to achieve that vision. Leadership, more than anything, is about helping others to be their... The post Eric Strafel. The Frontline CEO. appeared first on Up Next.
UN 191 - Online display advertising for CPG brands: (when) does it work?
December 02, 2021 08:00 - 29 minutes - 40.6 MBGabriella Mirabelli interviews profs Gijsbrechts and Dekimpe about if (and when) online display advertising works for CPG brands.
Online display advertising for CPG brands: (when) does it work?
December 02, 2021 03:05 - 29 minutes - 40.6 MBThe amount that brands spend on display advertising is increasing. According to Statista, digital display advertising in the US is projected to reach $107.91 billion by 2023. Despite marketers’ increasing reliance on this method of... The post Online display advertising for CPG brands: (when) does it work? appeared first on Up Next.
UN 190 - YPulse. GenZ & Millennials, the Self-taught Generations
November 18, 2021 08:00 - 26 minutes - 35.8 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are seeking and finding the things that they want to know.
YPulse. GenZ & Millennials, the Self-taught Generations.
November 18, 2021 03:05 - 26 minutes - 35.8 MBGenZ and Millennial consumers have a level of easy access to information that would have been impossible for earlier generations to even imagine. When earlier generations wanted to learn things it required effort; going to... The post YPulse. GenZ & Millennials, the Self-taught Generations. appeared first on Up Next.
UN 189 - Pascal Lannoo. Skeepers & People-Smart Value Generation.
November 11, 2021 08:00 - 29 minutes - 40.5 MBGabriella Mirabelli interviews Pascal Lannoo about generating value for (and from) consumers.
Pascal Lannoo. Skeepers & People-Smart Value Generation.
November 11, 2021 03:05 - 29 minutes - 40.5 MBUser generated content; consumer product reviews and feedback are incredibly valuable for brands. They come together to help brands to understand how consumers feel about their products and improve their comprehension of their target audience... The post Pascal Lannoo. Skeepers & People-Smart Value Generation. appeared first on Up Next.
UN 188 - Constituency Building: Consumers’ willingness to participate in corporate political activities
November 04, 2021 07:00 - 22 minutes - 31.5 MBGabriella Mirabelli interviews Prof Clark Johnson about the impact of constituency building.
Constituency Building: Consumers’ willingness to participate in corporate political activities
November 04, 2021 03:05 - 22 minutes - 31.5 MBSurveys show that Gen Z and Millennial consumers want brands to be more politically active with regard to the areas they care about. But how do consumers feel about brands asking them to be involved... The post Constituency Building: Consumers’ willingness to participate in corporate political activities appeared first on Up Next.
UN 187 - Kimberly Crumm. Innovation.
October 28, 2021 07:00 - 29 minutes - 40.3 MBGabriella Mirabelli interviews Kimberly Crumm about innovation.
Kimberly Crumm. Innovation.
October 28, 2021 03:05 - 29 minutes - 40.3 MB“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckmister Fuller, American architect, systems theorist, author, designer, inventor, and futurist. ... The post Kimberly Crumm. Innovation. appeared first on Up Next.
UN 186 - YPulse. The Future of Work.
October 21, 2021 07:00 - 27 minutes - 37.5 MBGabriella Mirabelli interviews Ypulse's Chief Content Officer about what is driving the ‘great resignation’ and what young employees want from their employers.
YPulse. The Future of Work.
October 21, 2021 03:05 - 27 minutes - 37.5 MBHas a week has gone by since the pandemic started in which you haven’t read an article about work, how it’s changed and what it’s going to look like as we come out of the... The post YPulse. The Future of Work. appeared first on Up Next.
UN 185 - Matthew Belloni. Puck & Influencer Journalists
October 14, 2021 07:00 - 29 minutes - 40.3 MBGabriella Mirabelli interviews Matthew Belloni about Puck News and influencer journalists.
Matthew Belloni. Puck & Influencer Journalists.
October 14, 2021 03:05 - 29 minutes - 40.3 MBA lot has been written about how the business model for news and information is broken. The world went digital and print media followed suit, but their business models didn’t translate quite so well. The... The post Matthew Belloni. Puck & Influencer Journalists. appeared first on Up Next.
UN 184 - Improving Preference Prediction Using EEG & Machine Learning
October 07, 2021 07:00 - 29 minutes - 41 MBGabriella Mirabelli interviews Dr. Dino Levy about how neuroscience and machine learning can be combined with traditional research tools to improve our ability to predict consumer preferences.
Improving Preference Prediction Using EEG & Machine Learning
October 07, 2021 03:05 - 29 minutes - 41 MBUnderstanding how consumers will react to advertising and how it drives their preferences is critical to marketers. Achieving better accuracy predictions and expanding the tools at our disposal is critical for continued success. Traditionally surveys... The post Improving Preference Prediction Using EEG & Machine Learning appeared first on Up Next.
UN 183 - Justin Zhen. Thinknum & The Business of Alternative Data.
September 30, 2021 07:00 - 26 minutes - 36.2 MBGabriella Mirabelli interviews Thinknum CEO Justin Zhen about the power and use cases of alternative data.
Justin Zhen. Thinknum & The Business of Alternative Data.
September 30, 2021 03:05 - 26 minutes - 36.2 MBThe digital revolution has pushed corporate operations online. As commerce and consumer behavior takes place on the public web it leaves digital data trails. This vast collection of business detritus is considered alternative data. The... The post Justin Zhen. Thinknum & The Business of Alternative Data. appeared first on Up Next.
UN 182 - Navdeep Saini. DistroTV.
September 23, 2021 07:00 - 24 minutes - 33.1 MBGabriella Mirabelli interviews DistroTV CEO Navdeep Saini about his business and the future of streaming entertainment.
Navdeep Saini. DistroTV.
September 23, 2021 03:05 - 24 minutes - 33.1 MBToday, if you say “streaming content” most consumers think “ad free with a subscription fee”. This makes sense because, according to a survey by PwC, people are spending 62% of their time on streaming subscription... The post Navdeep Saini. DistroTV. appeared first on Up Next.
UN 181 - YPulse. The Future of Events.
September 16, 2021 07:00 - 24 minutes - 33.8 MBGabriella Mirabelli interviews Ypulse's VP of content about how GenZ and Millennial consumers are currently feeling about in-person events and experiences.
YPulse. The Future of Events.
September 16, 2021 03:05 - 24 minutes - 33.8 MBWay back, before zoom became a verb and your grandmother was tech savvy enough to set up a Google meet, we would talk about how young consumers valued experiences above consumer products. Then a... The post YPulse. The Future of Events. appeared first on Up Next.
UN 180 - Christie Marchese. Kinema.
September 09, 2021 07:00 - 25 minutes - 35.6 MBGabriella Mirabelli interviews Kinema CEO Christie Marchese about how her business eliminates cinema deserts.
Kinema. Eliminating Cinema Deserts.
September 09, 2021 03:05 - 25 minutes - 35.6 MBThe US has approximately 44,000 movie screens, but the distribution of these screens is anything uniform. The placement of theaters is driven by the perceived economic value of a location’s population. As a result, wealthy... The post Kinema. Eliminating Cinema Deserts. appeared first on Up Next.
UN 179 - Dr. Miriam Guenther.
September 02, 2021 07:00 - 27 minutes - 37.4 MBGabriella Mirabelli interviews Dr. Miriam Guenther about why customer satisfaction improvement efforts can yield variable financial effects.