YPulse. Young Consumers & Living in Limbo.

Are we there yet? That’s what we said from the back seat of the car when we were little and on a journey. We weren’t in control. We went where our parents took us. We...

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Are we there yet?

That’s what we said from the back seat of the car when we were little and on a journey. We weren’t in control. We went where our parents took us. We were, quite literally, along for the ride.

Living in the pandemic feels a bit like that. We don’t know where things are going and we don’t know when we’ll get there, but we really want to know what it will look like when we do.

How will young consumers behave?

What will they keep doing and what behaviors have they left behind, in the ‘before’?

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on how young consumers are adjusting to life in these disrupted times.

Topics include:

How young consumers are feeling as the COVID pandemic continues and how brands should be talking to them.
What “healthy” means for young consumers.
Which activities young consumers are saying “yes” to doing and what they’re still reluctant about.
Which Covid-inspired lifestyle changes are durable and will last beyond the pandemic.
What young consumers are looking forward to in 2022.

As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn More:

Click here to sign up for Ypulse 

MaryLeigh Bliss

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Additional GenZ & Millennial Consumer Research & Related Interviews:

From 2021

Youth & Pop Culture. 
GenZ & Millennials – the self-taught generations 
Work Priorities for Young Consumers 
The Future of Live Experiences 
 Social Media Trends (Summer 2021)
GenZ & Brands
Diversity & Inclusion 
Sports 
Social Media Trends (Spring 2021) 
Privacy & Data Security 
Love & Covid
2020s Impact on Young Consumers’ Brand Affinity

From 2020

On the 2020 Holiday Season
On Retail Trends During Covid19
On Brand Activism & The Young Consumer
On Attitudes About Home
On Transportation Trends
On Young Consumers State of Mind at the end of 2020

The post YPulse. Young Consumers & Living in Limbo. appeared first on Up Next.