Pascal Lannoo. Skeepers & People-Smart Value Generation.

User generated content; consumer product reviews and feedback are incredibly valuable for brands. They come together to help brands to understand how consumers feel about their products and improve their comprehension of their target audience...

The post Pascal Lannoo. Skeepers & People-Smart Value Generation. appeared first on Up Next.

User generated content; consumer product reviews and feedback are incredibly valuable for brands. They come together to help brands to understand how consumers feel about their products and improve their comprehension of their target audience and user communities. The benefits of these things extend beyond the brand’s internal knowledge. Consumers themselves derive concrete actionable value from the contributions of other customers.

Today we’re speaking with Pascal Lannoo, about his thoughts on customer engagement and how he’s guiding Skeepers to enable their clients to generate value both from – and for – their consumers.

Topics discussed include:

How brand relationships with consumers are similar to interpersonal relationships.
How the pandemic has affected consumer interest in customer reviews.
The impact of UGC videos on consumer purchasing.
The kind of information that is only provided to consumers by other consumers.
The three most important things for people working in digital marketing to think about.
The difference between hyper-segmentation and individualization.

Pascal Lannoo is the Chief Strategy Officer of The SKEEPERS Group, a provider of people-smart SaaS solutions that enable brands to generate value for and from their customers. Lannoo is an e-commerce executive pioneer with decades of experience defining successful, disruptive digital strategies and building sales and efficiency-driven digital teams. His book on e-commerce and e-marketing was ranked among the top 5 among French marketing book sales.  

Skeepers is a fast-growing scaleup that provides people-smart SaaS solutions, enabling brands to generate value for and from their customers. They help brands build a new balanced relationship to grow in a context where consumers have taken the lead. With machine learning and blockchain at the heart of their data management systems, they arm brands with innovative solutions that increase brand sales and engage consumers. SKEEPERS all-in-one platform offers various solutions including CX Management, Visual Content and Ratings & Reviews, which are enlisted by over 6,500 brands worldwide including MAC Cosmetics, Disney, Air France, Franklin Sport, Kaporal, Weber, Lacoste, Salomon, BMW, Cash for Cars and Hilti. SKEEPERS is based in France and NYC with offices all over the world.

Pascal Lannoo

LinkedIn

Skeepers

Website 

The post Pascal Lannoo. Skeepers & People-Smart Value Generation. appeared first on Up Next.