Kinema. Eliminating Cinema Deserts.

The US has approximately 44,000 movie screens, but the distribution of these screens is anything uniform. The placement of theaters is driven by the perceived economic value of a location’s population. As a result, wealthy...

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The US has approximately 44,000 movie screens, but the distribution of these screens is anything uniform. The placement of theaters is driven by the perceived economic value of a location’s population. As a result, wealthy communities are home to both indie art-house cinemas and multiplexes, but the areas populated by less wealthy people or where the population is spread thin go completely without. With new theater construction at an all time low, the situation seems unlikely to change.

Enter Kinema.

If uber is a car service without cars and Airbnb is a hotel chain without hotels, then one might describe Kinema as a theater chain without theaters.

Today we’re speaking with Christie Marchese, the CEO and founder of Kinema, an innovative business that eliminates theater deserts and expands access to engaging films.

Topics discussed include:

Why Kinema saw an opportunity where traditional theater chains saw risk.
How Cristie’s experience in impact film and digital strategy informs her approach to solving the problem of cinema deserts.
How a business designed for in real life experiences successfully pivoted to digital at their launch.
How a theater chain without theaters successfully serves its stakeholders.
Why engagement-based screenings can expand the life of a film beyond its first theatrical release.

Christie Marchese is the founder and CEO of Kinema, a new social cinema platform that is building a world-wide network of screening hosts, filmmakers, and filmgoers. Under her helm, the company’s ultimate goal is to expand access to engaging film and effectively eliminate theater deserts.

Prior to launching Kinema, served as Director of Social Action at Righteous Pictures and led Digital Strategy for the social action team at Participant Media, managing initiatives for Waiting for “Superman”, Food Inc, and The Cove among others. Before moving to a career in impact film, Marchese ran digital strategy for Norman Lear’s nonprofit, Declare Yourself, and spent time at Human Rights Watch and the International Rescue Committee. She has also served as a contributing writer for Mashable and The Huffington Post.

Previously recognized as one of Business Insider’s 30 Most Creative People in Advertising Under 30, Marchese sits on the Documentary Board at the Paley Center for Media and the advisory board for Filmmakers Without Borders. She currently serves as an Expert in Residence for the IFP Media Center and on The Leadership Council for the Media for Social Impact Summit at the United Nations.

Marchese holds a BA from SDSU, in both International Security and Conflict Resolution (ISCOR) and Comparative Religions, with a concentration in Arabic and the Middle East.

Kinema is a new social cinema network with the goal of eliminating theater deserts and expanding access to engaging film. Kinema is building a world-wide network of screening hosts, filmmakers and filmgoers. The Kinema platform expands the film marketing and distribution industry by enabling a social and immersive cinema experience.

Christie

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Kinema: 

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