YPulse. Young Consumers & Content Creation.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on young consumers, content creation and why it’s time to redefine what the word “influencer” means.   Topics include: How...

The post YPulse. Young Consumers & Content Creation. appeared first on Up Next.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on young consumers, content creation and why it’s time to redefine what the word “influencer” means.

Topics include:

How young consumers think about their content creation efforts.
How the power of Tik-Tok and their distinct algorithmic approach, creates the potential for sudden follower growth and might make partnering with nano-influencers a better bet than putting all of your influencer eggs in a superstar’s bucket.
Which types of content young consumers are creating and where they are posting them.
What nano-influencers expect from the brands they partner with.
Why you might want to consider giving your employee a bonus, rather than call them on the carpet, for posting behind-the-scenes content about your business.

As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn More:

Click here to sign up for Ypulse 

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website
YPulse Twitter
YPulse LinkedIn

Additional GenZ & Millennial Consumer Research & Related Interviews:

From 2022

Living in Covid Limbo

From 2021

Youth & Pop Culture. 
GenZ & Millennials – the self-taught generations 
Work Priorities for Young Consumers 
The Future of Live Experiences 
 Social Media Trends (Summer 2021)
GenZ & Brands
Diversity & Inclusion 
Sports 
Social Media Trends (Spring 2021) 
Privacy & Data Security 
Love & Covid
2020s Impact on Young Consumers’ Brand Affinity

The post YPulse. Young Consumers & Content Creation. appeared first on Up Next.