Up Next with Gabriella Mirabelli artwork

UN 204 - Modeling short-and long-term marketing effects in the consumer purchase journey.

Up Next with Gabriella Mirabelli

English - March 03, 2022 08:00 - 29 minutes - 40.2 MB - ★★★★★ - 29 ratings
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Previous Episode: Modeling short- and long-term marketing effects in the consumer purchase journey.
Next Episode: Dropp. The Power & Potential of Micropayments.

Gabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey.