UN - 221 Sandie Cheng. Engaging with Young Creators.

In today’s podcast Sadie Cheng discusses how brands should be teaming with young creators.

 Topics include:

The value of diversity and why working with young creative voices can help brands authentically connect to audiences. The power of empathy – in both creative and traditional management. The importance of understanding the cultural zeitgeist when assessing new social platforms.

Sandie Cheng is a producer, actor, writer, podcaster — all around storyteller. After graduating from Cornell University with a degree in psychology with a focus on moral psychology and creative writing, she made her way to New York City to pursue a creative career in writing and way too much improv in dive bar basements. She trained in the Meisner acting technique at the rigorous conservatory, Maggie Flanigan Studio, and improv with a focus on the Harold at Upright Citizens’ Brigade. Her work strives to champion marginalized voices and women of color, and she strongly believes art is meant to challenge the status quo.

Sandie is the Head of Social at CONVICTS, a purpose-driven brand and creative agency that aims to make the world a better place through original storytelling. She is also currently producing a TV pilot called Imposters, a heartfelt comedy about a group of hapless students of color as they navigate college scandals, DEI committees, and imposter syndrome, all while staying ahead of the curve. Sandie’s writing has appeared in Cosmonauts Avenue, Bustle, PopSugar, Hyphen Magazine, and more.