UN 224 - YPulse. Fit for the Feed.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, maps out the landscape that surrounds the intersection of fashion, social media and young consumers. She shares where trends originate, how they are amplified and why “dress for success,” might just start to involve sweats.

Topics include:

The social platforms influencing Gen Z and Millennial style discovery. Why TikTok’s unique algorithm further democratizes fashion and elevates the importance of hashtags. How IRL choices and social feed outfits diverge (and why this expands the opportunities available for brands).