#PPCChat Roundup - Behind the Scenes of Paid Search
619 episodes - English - Latest episode: 7 days ago -The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!
Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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Episodes
EP89 - PPCAudits
February 11, 2020 23:06 - 39 minutes - 75.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit? Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered? Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform? Q4 Are there things you tend to find frequently when auditing Google Ads acc...
EP88 - Performance Plateau In PPC
February 05, 2020 18:39 - 26 minutes - 52.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which o...
[EP88] #PPCChat 040220 - Performance Plateau In PPC
February 05, 2020 18:39 - 26 minutes - 52.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, whi...
#PPCChat 040220 - Performance Plateau In PPC
February 05, 2020 18:39 - 26 minutes - 52.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, whi...
[EP87] #PPCChat 280120 - Acquisition vs Retention in PPC
January 28, 2020 23:22 - 24 minutes - 47.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when ...
#PPCChat 280120 - Acquisition vs Retention in PPC
January 28, 2020 23:22 - 24 minutes - 47.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when ...
EP87 - Acquisition vs Retention in PPC
January 28, 2020 23:22 - 24 minutes - 47.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when runni...
#PPCChat 210120 - Cross Platform:Channel Strategy
January 21, 2020 22:24 - 32 minutes - 62.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What does “cross platform/channel strategy” mean to you? And/or do you have another term you use for strategy across different platforms/channels? Q2 How do you go about developing cross platform/channel strategy? Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel? Q3 On average, on how many platforms/channels ...
[EP86] #PPCChat 210120 - Cross Platform:Channel Strategy
January 21, 2020 22:24 - 32 minutes - 62.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What does “cross platform/channel strategy” mean to you? And/or do you have another term you use for strategy across different platforms/channels? Q2 How do you go about developing cross platform/channel strategy? Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel? Q3 On average, on how many platforms/channels ...
EP86 - Cross Platform:Channel Strategy
January 21, 2020 22:24 - 32 minutes - 62.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What does “cross platform/channel strategy” mean to you? And/or do you have another term you use for strategy across different platforms/channels? Q2 How do you go about developing cross platform/channel strategy? Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel? Q3 On average, on how many platforms/channels are...
[EP85] #PPCChat 140120 - 2020 PPC Wishlist
January 15, 2020 00:28 - 33 minutes - 64.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for Linked...
EP85 - 2020 PPC Wishlist
January 15, 2020 00:28 - 33 minutes - 64.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for LinkedIn Adv...
#PPCChat 140120 - 2020 PPC Wishlist
January 15, 2020 00:28 - 33 minutes - 64.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for Linked...
EP84 - Instagram Ads
January 07, 2020 23:40 - 28 minutes - 55 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise) Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable Stor...
[EP84] #PPCChat 070120 - Instagram Ads
January 07, 2020 23:40 - 28 minutes - 55 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise) Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable...
#PPCChat 070120 - Instagram Ads
January 07, 2020 23:40 - 28 minutes - 55 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise) Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable...
EP83 - PPC Year In Review
January 02, 2020 23:19 - 22 minutes - 44.5 MBQ1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thi...
#PPCChat 241219 - PPC Year In Review
January 02, 2020 23:19 - 22 minutes - 44.5 MBQ1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success stor...
[EP83] #PPCChat 241219 - PPC Year In Review
January 02, 2020 23:19 - 22 minutes - 44.5 MBQ1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success stor...
EP82 - Inclusivity
December 18, 2019 00:34 - 30 minutes - 58.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield) Q1 What inclusivity challenges have you encountered with your campaigns? Q2 How do you communicate inclusivity in your PPC campaigns? Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message? Q4 What can you do when a user's marginalized identity isn't revealed in their query? Q5 How do you integrate targeting into your PPC campaigns t...
[EP82] #PPCChat 171219 - Inclusivity
December 18, 2019 00:34 - 30 minutes - 58.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield) Q1 What inclusivity challenges have you encountered with your campaigns? Q2 How do you communicate inclusivity in your PPC campaigns? Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message? Q4 What can you do when a user's marginalized identity isn't revealed in their query? Q5 How do you integrate targeting into your PPC campaigns ...
#PPCChat 171219 - Inclusivity
December 18, 2019 00:34 - 30 minutes - 58.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield) Q1 What inclusivity challenges have you encountered with your campaigns? Q2 How do you communicate inclusivity in your PPC campaigns? Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message? Q4 What can you do when a user's marginalized identity isn't revealed in their query? Q5 How do you integrate targeting into your PPC campaigns ...
EP81 - Testing&Experiments
December 11, 2019 18:45 - 25 minutes - 50.2 MBQ1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules for y...
#PPCChat 101219 - Testing&Experiments
December 11, 2019 18:45 - 25 minutes - 50.2 MBQ1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules ...
[EP81] #PPCChat 101219 - Testing&Experiments
December 11, 2019 18:45 - 25 minutes - 50.2 MBQ1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules ...
#PPCChat - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
December 09, 2019 16:26 - 14 minutes - 27.3 MBAd Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing p...
[EP80] #PPCChat - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
December 09, 2019 16:26 - 14 minutes - 27.3 MBAd Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing p...
EP80 - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
December 09, 2019 16:26 - 14 minutes - 27.3 MBAd Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people...
#PPCChat 031219 - Black Friday Cyber Monday
December 04, 2019 17:28 - 28 minutes - 56 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)? Q2 Overall, how did this year’s BF/CM go, generally for your accounts? Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)? Q4 What offers perf...
EP79 - Black Friday Cyber Monday
December 04, 2019 17:28 - 28 minutes - 56 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)? Q2 Overall, how did this year’s BF/CM go, generally for your accounts? Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)? Q4 What offers perfo...
[EP79] #PPCChat 031219 - Black Friday Cyber Monday
December 04, 2019 17:28 - 28 minutes - 56 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)? Q2 Overall, how did this year’s BF/CM go, generally for your accounts? Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)? Q4 What offers perf...
[EP78] #PPCChat 271119 - Challenging Assumptions
November 27, 2019 13:25 - 26 minutes - 50.7 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you...
EP78 - Challenging Assumptions
November 27, 2019 13:25 - 26 minutes - 50.7 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you ...
#PPCChat 271119 - Challenging Assumptions
November 27, 2019 13:25 - 26 minutes - 50.7 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you...
EP77 - Microsoft Advertising
November 20, 2019 23:37 - 21 minutes - 40.7 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform well f...
#PPCChat 191119 - Microsoft Advertising
November 20, 2019 23:37 - 21 minutes - 40.7 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform we...
[EP77] #PPCChat 191119 - Microsoft Advertising
November 20, 2019 23:37 - 21 minutes - 40.7 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform we...
#PPCChat 121119 - Facebook 2019/20
November 13, 2019 16:47 - 16 minutes - 22.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynami...
EP76 - Facebook 2019/20
November 13, 2019 16:47 - 16 minutes - 22.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Crea...
[EP76] #PPCChat 121119 - Facebook 2019/20
November 13, 2019 16:47 - 16 minutes - 22.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynami...
[EP75] #PPCChat 051119 - PPC Conversion Challenges
November 06, 2019 01:25 - 32 minutes - 61.8 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conver...
EP75 - PPC Conversion Challenges
November 06, 2019 01:25 - 32 minutes - 61.8 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conversion r...
#PPCChat 051119 - PPC Conversion Challenges
November 06, 2019 01:25 - 32 minutes - 61.8 MB#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conver...
EP74 - Challenges with Remarketing
October 30, 2019 01:33 - 28 minutes - 53.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing campa...
#PPCChat 291019 - Challenges with Remarketing
October 30, 2019 01:33 - 28 minutes - 53.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing...
[EP74] #PPCChat 291019 - Challenges with Remarketing
October 30, 2019 01:33 - 28 minutes - 53.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing...
[EP73] #PPCChat 221019 - Shopping Campaigns Holiday Season
October 22, 2019 23:55 - 24 minutes - 47.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers her...
EP73 - Shopping Campaigns Holiday Season
October 22, 2019 23:55 - 24 minutes - 47.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers here, we ...
#PPCChat 221019 - Shopping Campaigns Holiday Season
October 22, 2019 23:55 - 24 minutes - 47.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers her...
[EP72] #PPCChat 151019 - LinkedIn Ads
October 15, 2019 23:13 - 22 minutes - 42.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj) Q1 When do you use #LinkedInAds and why? Q2 @LinkedInMktg is going on a tear with product releases. What's your favorite new #LinkedInAds feature? Q3 Of the 23 ways to target on #LinkedInAds, what's the one targeting facet you couldn't live without? Q4 If you could wave a magic wand and #LinkedInAds could do anything, what would it be? And why? Q5 What have you noticed changing in your #LinkedIn...