#PPCChat Roundup - Behind the Scenes of Paid Search
619 episodes - English - Latest episode: 7 days ago -The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!
Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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Episodes
EP292 - Handling Being Micromanaged in PPC
July 10, 2024 16:09 - 26 minutes - 25 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work? Q3 Do you have anything in your prospecting process that helps you screen for potential micromanagers?? Q4 How do you handle or manage it when you're being micromanaged in your PPC work? Thank you for listening! Please help grow the podc...
EP291 - Getting KPIs Right
July 03, 2024 20:05 - 18 minutes - 17 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize toward? Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why? Q4 What KPI do you think is the most misunderstood by either PPCers and/or clients/stakeholders? Why do you think it is misunderstood? Q5 What KPI would you like to see ...
EP290 - Bidding on Brand Terms
June 26, 2024 23:20 - 24 minutes - 22.2 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms? Q3: Are there any situations or circumstances when you think it is an absolute must to NOT bid on brand terms? Q4. What do you think is the most misunderstood aspect of bidding or not bidding on brand terms for PPCe...
EP289 - Trust in Ad Platforms
June 19, 2024 23:14 - 38 minutes - 36 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on this? Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform? Q3 Which platforms do you find most and least trustworthy and why? Q4 What could ad platforms do to regain and/or build more trust with advertisers and PPC pros...
EP289 - Google Pausing Low Activity Keywords
June 13, 2024 09:25 - 33 minutes - 31.2 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many? Q3: What are your thoughts on Google automatically pausing these types of keywords? Q4. Do you plan to re-enable paused keywords? Why or why not? Thank you for listening! Please h...
EP288 - Google Pausing Low Activity Keywords
June 13, 2024 09:25 - 33 minutes - 31.2 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many? Q3: What are your thoughts on Google automatically pausing these types of keywords? Q4. Do you plan to re-enable paused keywords? Why or why not? Thank you for listening! Please h...
EP287 - Maximizing the Post Click Experience
April 17, 2024 22:29 - 34 minutes - 32 MBQ1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.? Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are their biggest concerns? Q4 What are the biggest or most common issues you encounter on landing pages for the accounts you manage? Q5 Do you h...
EP286 - Explaining Confusing & Confounding Things in PPC
April 10, 2024 17:12 - 33 minutes - 31.3 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? Q2 What are you explaining most frequently these days? Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to expl...
EP285 - The Moving Goal Posts of Google Ads in 2024
April 03, 2024 17:23 - 37 minutes - 34.8 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google? Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are yo...
EP284 - GA4 Q&A with Brie Anderson
March 27, 2024 18:31 - 28 minutes - 26.2 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
EP283 - We Need More Sales Leads Right Now
March 20, 2024 17:37 - 30 minutes - 28 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.? Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC? Q3 What do you wish clients or stakeholders understood about how PPC works with regard to g...
EP282 - Navigating Ever Advancing Automation in PPC
March 06, 2024 17:57 - 35 minutes - 32.6 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation? Q2 How would you describe your general attitude about PPC automation? Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use? Q4 What are you stubborn about when it comes ...
EP281 - Telling Clients Hard Truths
February 28, 2024 18:26 - 28 minutes - 26.2 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not? Q2 What are some examples of hard truths you have had to tell clients? And how was it received? Q3 What tips do you have for those who are either inexperienced with this or find it really uncomfortable? Q4 Is there anything you do proactively to...
EP280 - Reimagining PPC
February 21, 2024 22:57 - 40 minutes - 37.7 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years? Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the c...
EP279 - Vetting Potential Clients
February 14, 2024 22:28 - 33 minutes - 30.8 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about? Q3 What are red flags to you when interacting with a potential client? Which are deal breakers? Q4 What are the signs of a good potential client to you?...
EP278 - Burnout & When You Just Don’t Enjoy PPC
January 31, 2024 22:41 - 47 minutes - 43.7 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lack of enjoyment feelings? Q3 Is there a particular part of PPC that tends to make you feel more burnt out or dislike PPC work? What did/do you ...
EP277 - PPC Freelancing & Consulting
January 24, 2024 23:18 - 36 minutes - 34.1 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up? Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision? Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish y...
EP276 - PPC Testing in 2024
January 17, 2024 21:44 - 26 minutes - 24.8 MB#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching testing these days? Does it differ by platform? Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.? Q4 What are your biggest testing frustrations? Does it vary by platform? Q5 Are there things you want or plan to test in the f...
EP275 - What's On Our Mind This Week?
January 10, 2024 18:23 - 32 minutes - 29.8 MB#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss. Q3 Getting the support you need from Google Ads and other platforms. Discuss. Q4 What are clients or stakeholders asking you about the most right now? Q5 Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (age...
EP274 - Ginny Marvin Q&A
December 20, 2023 17:27 - 35 minutes - 32.9 MBQ1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS. I’d love to utilize this, but in Lead Gen it’s not always ...
EP273 - PPC holiday Wishlist
December 13, 2023 23:50 - 27 minutes - 25.1 MB#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q3 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
EP272 - Solving Common PPC Issues
December 06, 2023 18:28 - 33 minutes - 30.7 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the most common PPC strategy or execution issues you run across these days? How do you address PPC strategy or execution the issues you find? What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter? Thank you for listening! Please help grow the podcast - and rate/review on Spotif...
EP271 - Post Black Friday Weekend Review
November 29, 2023 17:15 - 20 minutes - 19.1 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services? Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM? Q3 Did you notice any trends this year as a PPCer? Q4 Did you notice any trends this year as a consumer? Thank you for listening! Please help grow the podcast - ...
EP270 - Best Strategies for Holiday Season
November 15, 2023 16:15 - 22 minutes - 20.5 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q4 Small business PPCers - What is your strategy for this BFCM, holi...
EP269 - Whats Hapenning in PPC
November 08, 2023 18:10 - 23 minutes - 21.3 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or months) has you most worried or concerned? Q3 What do you have the most questions or stress about in PPC right now? Q4 Are there any PPC new stories that you’d like to know more about?
EP268 - Performance Max & Demand Gen in Google Ads
October 25, 2023 13:55 - 21 minutes - 20 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries? Q2 How has PMax performance been for your accounts lately? Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why? Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not? Q5 What is your Performance Ma...
EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World
October 18, 2023 18:25 - 20 minutes - 23.8 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries? Q2 If you have seen cost increases, are they limited to any specific campaign type or platform? Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps? Q4 If you have seen cost increases, have you been able to do anyth...
EP266 - Capturing Attention In A Crowded World
October 11, 2023 22:49 - 23 minutes - 21.8 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in? Q2 What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform? Q3 Are some platforms more difficult than others for you to make headway on (are noisier or more crowded)? If ...
EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved
October 04, 2023 14:31 - 23 minutes - 21.4 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them? Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)? Q3 Are you currently feeding conversion values into ad networks? Why or why not? And what method(s) are you using to send conversion data to ad networks? ...
EP264 - Are You Ready for Q4?
September 27, 2023 17:03 - 27 minutes - 25.7 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not? Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not? Q3 Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year? Q4 Are you planning on testing a...
EP263 - PPC Myth Busting
September 20, 2023 15:44 - 32 minutes - 29.9 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2 How do you combat PPC myths when clients or stakeholders bring them up? Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust? Q4 If you had to choose one myth you could wipe from existence, what would it be and why? Thank you for listening! Pleas...
EP262 - Red Flags & Problem Clients
August 30, 2023 13:23 - 34 minutes - 31.9 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be a red flag when interacting with a potential client? Q2 How do you handle red flags when they arise? Q3 What red flag(s) are deal breakers for you and why? Q4 What traits do you find make a problem client? Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client? Please help grow the podcast - and rate/review...
EP261 - Beyond Google & Facebook - Finding Success on Other Platforms
August 16, 2023 22:00 - 26 minutes - 24.8 MB#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising? Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success? Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ...
EP260 - The Business of PPC
July 26, 2023 21:50 - 47 minutes - 43.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer? Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not? Q3 Is there anything in your contract that is there because you learned something the hard way? If so, what is it? Q4 What is your biggest challenge on the...
EP259 - Adventures in Conversion Tracking in 2023
July 12, 2023 14:59 - 24 minutes - 22.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it? Q3 Do you find some platforms are better at or easier to track conv...
EP258 - GA4
June 28, 2023 17:14 - 34 minutes - 31.8 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2 How comfortable are you working in GA4? Q3 What are your biggest challenges working in GA4? Q4 What is missing in GA4 that you regularly used in Universal Analytics? Q5 Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them? ...
EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution
June 14, 2023 18:41 - 36 minutes - 34 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months: 1. Tracking (tagging) 2. Targeting 3...
EP256 - Are Tech Companies Out of Touch with What People Actually Want?
June 07, 2023 16:50 - 40 minutes - 37.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future? Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed b...
EP255 - GML Q&A with Ginny Marvin
May 31, 2023 11:58 - 28 minutes - 26.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Ginny Marvin (@adsliaison) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion? What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion? Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week? ...
EP254 - PPC Pitfalls
May 17, 2023 17:17 - 32 minutes - 30.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do? Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do? Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something tha...
EP253 - The Future of Search & PPC
May 10, 2023 17:47 - 25 minutes - 23.8 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions? Q3 Where do you think PPC, in general is headed? What is contr...
EP252 - Targeting Ads in Today’s Ever Changing Environment
May 03, 2023 17:00 - 32 minutes - 29.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)? Q4 Which platforms have the best targeting options currently, in your opinion, and...
EP251 - When Platforms Meltdown
April 26, 2023 12:52 - 20 minutes - 19.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond? Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts? Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take? Q4 In the event of a platform issue, how proactive ar...
EP250 - AI - Helpful or Headache in PPC
April 19, 2023 15:57 - 27 minutes - 25.8 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you define AI when it comes to PPC? Q2 What aspects of AI do you think are helpful for PPC? Q3 What aspects of AI do you think are a headache or difficult for PPC? Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC? Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC? Q6 What is on your AI w...
EP249 - What to do When Ad Performance Is Struggling
April 12, 2023 18:28 - 34 minutes - 31.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)? Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform? Q3 When you find performance struggling, what are the first things you check? Does it vary by platform? Q4 How do you explain...
EP248 - Testing the New Broad Match in Google Ads
April 05, 2023 17:00 - 34 minutes - 32.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding? Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it? Q3 What strategies have you found that work well when using or testing broad match in Google Ads? Q4 If you’re using or testing ...
EP247 - Creating Ad Creative That Drives Conversions.
March 29, 2023 19:35 - 34 minutes - 31.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising? Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform? Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform? Q4 What is your b...
EP246 - Staying Ahead of the Curve in PPC in 2023
March 22, 2023 19:49 - 27 minutes - 25.2 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack? Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging? Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve th...
EP245 - Wrangling Google Ads Performance Max
March 15, 2023 17:50 - 35 minutes - 33.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or product? Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far? Q3 Have you tried Performance Max for e-commerce and/or lead generation? Did you find it performed differently between e-comm and lead gen? If so, how? Q4 What...
EP244 - GA4 - Figure It Out or Find An Alternative
March 02, 2023 17:23 - 32 minutes - 30.2 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it deployed and collect the data? Q2 Are you working in GA4 for your analytics needs and reporting? If so, how is it going? If not, why not? Q3 Have you found a third-party tool or service that helps you use GA4 more effectively? Q4 Are you looking at alternative analy...