EP288 - Google Pausing Low Activity Keywords
#PPCChat Roundup - Behind the Scenes of Paid Search
English - June 13, 2024 09:25 - 33 minutes - 31.2 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP287 - Maximizing the Post Click Experience
Next Episode: EP289 - Trust in Ad Platforms
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”?
Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many?
Q3: What are your thoughts on Google automatically pausing these types of keywords?
Q4. Do you plan to re-enable paused keywords? Why or why not?
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