EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution
#PPCChat Roundup - Behind the Scenes of Paid Search
English - June 14, 2023 18:41 - 36 minutes - 34 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):
1. Diminishing role of keywords
2. End of 3rd party cookies
3. Google Analytics 4
4. Apple’s URL stripping
5. Something else
Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months:
1. Tracking (tagging)
2. Targeting
3. Attribution
Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?
Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?
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