EP249 - What to do When Ad Performance Is Struggling
#PPCChat Roundup - Behind the Scenes of Paid Search
English - April 12, 2023 18:28 - 34 minutes - 31.6 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?
Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?
Q3 When you find performance struggling, what are the first things you check? Does it vary by platform?
Q4 How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?
Q5 If you can’t find anything specific that explains the performance weakening, what do you do?
Q6 Is there a particular performance scenario that is vexing you right now? Let’s help each other out!
Thank you for listening!
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