#PPCChat Roundup - Behind the Scenes of Paid Search
619 episodes - English - Latest episode: 7 days ago -The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!
Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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Episodes
#PPCChat 080518 - YouTube Advertising
May 10, 2018 14:18 - 27 minutes - 44.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? Q3.1: Some of you have already mentioned this challenge about creative assets, have you ...
EP7 - YouTube Advertising
May 10, 2018 14:18 - 27 minutes - 44.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? Q3.1: Some of you have already mentioned this challenge about creative assets, have you e...
[EP6] #PPCChat 010518 - Conferences
May 03, 2018 18:47 - 1 hour - 113 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is th...
#PPCChat 010518 - Conferences
May 03, 2018 18:47 - 1 hour - 113 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the...
EP6 - Conferences
May 03, 2018 18:47 - 1 hour - 113 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the bi...
#PPCChat 240418 - Match Types
April 26, 2018 16:26 - 48 minutes - 79.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC a...
[EP5] #PPCChat 240418 - Match Types
April 26, 2018 16:26 - 48 minutes - 79.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC...
EP5 - Match Types
April 26, 2018 16:26 - 48 minutes - 79.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC an...
#PPCChat 100418 - FB advertising after the Cambridge Analytica fallout
April 12, 2018 15:45 - 39 minutes - 65.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in...
[EP4] #PPCChat 100418 - FB advertising after the Cambridge Analytica fallout
April 12, 2018 15:45 - 39 minutes - 65.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in...
EP4 - FB advertising after the Cambridge Analytica fallout
April 12, 2018 15:45 - 39 minutes - 65.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in...
#PPCChat 030418 - Using PPC to market to the full funnel
April 04, 2018 20:56 - 58 minutes - 95.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel. Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush ...
[EP3] #PPCChat 030418 - Using PPC to market to the full funnel
April 04, 2018 20:56 - 58 minutes - 95.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel. Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush ...
EP3 - Using PPC to market to the full funnel
April 04, 2018 20:56 - 58 minutes - 95.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel. Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush ...
[EP2] #PPCChat 270318 - Platform Headaches & Tips
March 28, 2018 11:33 - 34 minutes - 56.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time favorite tips or tricks for AdWords? Q6: What are some of your all-time favorite tips or tricks ...
#PPCChat 270318 - Platform Headaches & Tips
March 28, 2018 11:33 - 34 minutes - 56.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time favorite tips or tricks for AdWords? Q6: What are some of your all-time favorite tips or tricks ...
EP2 - Platform Headaches & Tips
March 28, 2018 11:33 - 34 minutes - 56.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time favorite tips or tricks for AdWords? Q6: What are some of your all-time favorite tips or tricks ...
[EP1] #PPCChat 200318 - Ad Copies & Ad Extensions
March 22, 2018 14:46 - 36 minutes - 58.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough...
#PPCChat 200318 - Ad Copies & Ad Extensions
March 22, 2018 14:46 - 36 minutes - 58.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough...