#PPCChat Roundup - Behind the Scenes of Paid Search
619 episodes - English - Latest episode: 7 days ago -The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!
Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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Episodes
EP194 - How Best To Use Data in PPC with Sonika Chandra
March 02, 2022 14:00 - 39 minutes - 45.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly? Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders? Q3 How frequently are you using this data to make optimizations? Q4 Do you use any PPC Data to inform...
EP193 - PPC Career Paths
February 23, 2022 14:19 - 44 minutes - 51.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? What is your current position and how long have you been in it? Q2 How did you get started in PPC? Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else? Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share? Q5 W...
EP192 - Performance Max with Ginny Marvin (Google Ads Liaison)
February 16, 2022 12:49 - 35 minutes - 41.2 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin Q1 Are you running/have you run any Performance Max campaigns in Google Ads? Q2 If you have not run any Performance Max campaigns yet, why have you not tried them? Q3 How has the performance of your Performance Max campaigns been? Q4 What is your biggest challenge with Performance Max campaigns? Q5 Is there anything you wish were different about Performance Max campaigns (cou...
EP191 - Frederick Vallaey's Unlevel the Playing Field
February 09, 2022 10:58 - 33 minutes - 45.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys Q1 How much automation are you currently using in your Google Ads accounts? What types are you using? Q2Do you use smart bidding across the board or only for certain campaigns? Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types? Q4 What tricks do you have for helpin...
EP191 - Frederick Vallaey's - Unlevel the Playing Field
February 09, 2022 10:58 - 33 minutes - 45.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How much automation are you currently using in your Google Ads accounts? What types are you using? Q2Do you use smart bidding across the board or only for certain campaigns? Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types? Q4 What tricks do you have for helping automations perform better? An...
EP190 - What If Most PPC Data Went Away?
February 02, 2022 12:12 - 29 minutes - 27 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are the primary sources of data you utilize in your regular PPC management? Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program? Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do? Q4 Facebook is an interesting case s...
EP189 - Digital Advertising & Privacy - Can They Coexist
January 26, 2022 13:00 - 28 minutes - 54.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned do you think advertisers should be about user privacy? Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes? Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views? Q4 Google recommended getting “clear consent” from your customers rega...
EP188 - What To Expect From Google Ads in 2022
January 19, 2022 12:02 - 38 minutes - 52.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared? Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic search ads) in ad groups. What are your thoughts and/or experiences with this suggested method ...
EP187 - Ad Targeting and Figuring Out Who/What to Target with Tiffany Shears (PPC Manager)
January 12, 2022 15:42 - 59 minutes - 82.3 MBQ1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you...
EP186 - PPC Yikes Moments
January 06, 2022 10:35 - 35 minutes - 41.2 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2 Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? H...
EP167 - Staying Current with Evolution of Events
January 06, 2022 01:06 - 44 minutes - 80.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned? Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with? Q3 Obviously, virtual events are not the same as in person events. What has the biggest differ...
EP1 - Ad Copies & Ad Extensions
January 06, 2022 00:58 - 36 minutes - 58.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough a...
[EP185] #PPCChat 211221 - The Year in PPC - 2021
December 22, 2021 13:15 - 32 minutes - 44.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC? Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the most? How did it impact you and your accounts? Q4 What is on the horizon for you in PPC fo...
EP185 - The Year in PPC - 2021
December 22, 2021 13:15 - 32 minutes - 44.9 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC? Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the most? How did it impact you and your accounts? Q4 What is on the horizon for you in PPC for 202...
[EP184] #PPCChat 141221 - Staying Sane in PPC
December 15, 2021 11:58 - 40 minutes - 55.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental health challenges we can face in PPC? Q3 What do you wish clients or stakeholders knew about how their actions (or inactions) may impact the mental health of their PPC professionals? Q4 When you’re having a tough time, what do you do to try to make it better or get th...
EP184 - Staying Sane in PPC
December 15, 2021 11:58 - 40 minutes - 55.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental health challenges we can face in PPC? Q3 What do you wish clients or stakeholders knew about how their actions (or inactions) may impact the mental health of their PPC professionals? Q4 When you’re having a tough time, what do you do to try to make it better or get through ...
[EP183] #PPCChat 071121 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)
December 08, 2021 13:25 - 1 hour - 95.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using? Q3 Is MER something you are interested in using in your accounts? Why or why not? Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're find...
[EP183] #PPCChat 071221 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)
December 08, 2021 13:25 - 1 hour - 95.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using? Q3 Is MER something you are interested in using in your accounts? Why or why not? Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you...
EP183 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)
December 08, 2021 13:25 - 1 hour - 95.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using? Q3 Is MER something you are interested in using in your accounts? Why or why not? Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're f...
[EP182] #PPCChat 301121 - BFCM - How Did It Go
December 01, 2021 00:26 - 20 minutes - 38.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance? Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why? Q4 As a consumer, what was your impression of the BF and CM sales offers thi...
EP182 - BFCM - How Did It Go
December 01, 2021 00:26 - 20 minutes - 38.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance? Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why? Q4 As a consumer, what was your impression of the BF and CM sales offers this...
EP181 - If Platforms Had Honest Tag Lines
November 24, 2021 14:23 - 21 minutes - 29.2 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be? Q6 If TikTok Ads had an honest tagline, what would it be? Q7 If Snapchat Ads had an honest tagl...
[EP181] #PPCChat 231121 - If Platforms Had Honest Tag Lines
November 24, 2021 14:23 - 21 minutes - 29.2 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be? Q6 If TikTok Ads had an honest tagline, what would it be? Q7 If Snapchat Ads had an hone...
EP180 - What still works today in PPC?
November 17, 2021 10:02 - 35 minutes - 32.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all? How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for you ...
[EP180] #PPCChat 161121 - What still works today in PPC?
November 17, 2021 10:02 - 35 minutes - 32.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all? How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for y...
[EP179] #PPCChat 091121 - TikTok Ads
November 10, 2021 14:00 - 25 minutes - 29.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? If so, in what industries? Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not? Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their ques...
EP179 -TikTok Ads
November 10, 2021 14:00 - 25 minutes - 29.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? If so, in what industries? Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not? Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their question...
EP178 - The Future of PPC
November 03, 2021 14:07 - 34 minutes - 47.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions? Q2: What do you think the future of paid search ads will look like? Q3: What do you think the future of paid social ads will look like? Q4: Is there an ad type that you think will become a big deal in the future that is not very well know...
[EP178] #PPCChat 021121 - The Future of PPC
November 03, 2021 14:07 - 34 minutes - 47.3 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions? Q2: What do you think the future of paid search ads will look like? Q3: What do you think the future of paid social ads will look like? Q4: Is there an ad type that you think will become a big deal in the future that is not very well...
[EP177] #PPCChat 261021 - How to Say No in PPC
October 26, 2021 23:54 - 38 minutes - 44.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the la...
EP177 - How to Say No in PPC
October 26, 2021 23:54 - 38 minutes - 44.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the la...
EP176 - Unpopular Takes on PPC
October 20, 2021 12:20 - 29 minutes - 33.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why? Q5 What is your secret PPC cons...
[EP176] #PPCChat 191021 - Unpopular Takes on PPC
October 20, 2021 12:20 - 29 minutes - 33.6 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why? Q5 What is your secret PPC cons...
[EP175] #PPCChat 121021 - PPC High & Lows
October 13, 2021 12:12 - 37 minutes - 43.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost neve...
EP175 - PPC High & Lows
October 13, 2021 12:12 - 37 minutes - 43.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost neve...
[EP174] #PPCChat 051021 - Diversification in PPC
October 06, 2021 00:41 - 33 minutes - 38.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more ...
EP174 - Diversification in PPC
October 06, 2021 00:41 - 33 minutes - 38.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more ...
#PPCChat Roundup - The Latest News & Views from Paid Media Experts Trailer
September 30, 2021 12:50 - 2 minutes - 3.16 MBJoin this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday! Please help grow the podcast - if you're on Apple Podcast leave a review here.
EP173 - Google Updates - Keyword Matching & DDA
September 28, 2021 23:07 - 28 minutes - 32.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into data-dr...
[EP173] #PPCChat 280921 - Google Updates - Keyword Matching & DDA
September 28, 2021 23:07 - 28 minutes - 32.7 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into da...
EP172 -Display Ads & Updates with Hélène Parker (Chief Programmatic Sensei)
September 22, 2021 01:48 - 58 minutes - 67.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome. Q3 These new campaigns will also...
[EP172] #PPCChat 210921 - Display Ads & Updates with Hélène Parker (Chief Programmatic Sensei)
September 22, 2021 01:48 - 58 minutes - 67.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome. Q3 These new campaigns will ...
[EP171] #PPCChat 140921 - Black Friday
September 15, 2021 01:29 - 21 minutes - 25.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown Q1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been different for your business? Q2 For those who may need some inspiration... Are there any blog posts/articles/guides you found to help you prep for Black Friday? Q3 Anyone seen any brands launch their Black Friday deals already? I know I saw some "Black Friday" messaging in Ju...
EP171 - Black Friday
September 15, 2021 01:29 - 21 minutes - 25.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown Q1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been different for your business? Q2 For those who may need some inspiration... Are there any blog posts/articles/guides you found to help you prep for Black Friday? Q3 Anyone seen any brands launch their Black Friday deals already? I know I saw some "Black Friday" messaging in July ...
EP170 - Google Announcement, End of ETAs
September 08, 2021 00:09 - 33 minutes - 63.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings? Q2 Is there anything you’re doing or planning to do to prepare for this change? (It is nice that we have a long horizon to prepare for this at least). Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will be t...
[EP170] #PPCChat 070921 - Google Announcement, End of ETAs
September 08, 2021 00:09 - 33 minutes - 63.4 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings? Q2 Is there anything you’re doing or planning to do to prepare for this change? (It is nice that we have a long horizon to prepare for this at least). Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will...
EP169 - The Great PPC Pricing Model Debate
September 01, 2021 00:36 - 41 minutes - 79.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do i...
[EP169] #PPCChat 310821 - The Great PPC Pricing Model Debate
September 01, 2021 00:36 - 41 minutes - 79.5 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you ...
[EP168] #PPCChat 240821 - Amazon Ads
August 25, 2021 00:02 - 22 minutes - 41.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there? Q2 If you are not advertising on Amazon Ads currently - why not? Q3 Have you found success using Amazon Ads? If so, any specific industry or other common aspect you’ve discovered? Q4 What is your biggest frustration with Amazon Ads? Q5 How do you get started with Amaz...
EP168 - Amazon Ads
August 25, 2021 00:02 - 22 minutes - 41.1 MB#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there? Q2 If you are not advertising on Amazon Ads currently - why not? Q3 Have you found success using Amazon Ads? If so, any specific industry or other common aspect you’ve discovered? Q4 What is your biggest frustration with Amazon Ads? Q5 How do you get started with Amazo...