Healthcare Rap
367 episodes - English - Latest episode: 3 months ago - ★★★★★ - 14 ratingsHealthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air.
Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare.
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Episodes
114 – Why We Can’t Be Silent
June 18, 2020 06:46 - 32 minutes - 29.6 MBDan Dunlop and Jared sit down and have an open conversation about systemic racism and health disparities in America. Why aren’t more healthcare leaders clamoring for a future state where we eliminate the causes of these disparities? There has never been a more important time to start talking about it, and better yet, doing something about it. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and op...
113 – White Coats, Black Lives, and Time For Change
June 14, 2020 05:19 - 31 minutes - 29.1 MBWe don’t want to miss this moment to pause our usual programming and have a meaningful discussion about health disparities, society, and race in medicine. Dr. Wayne Franklin, co-director of the Phoenix Children’s Hospital Heart Center, shares some of his experiences in his own medical career, and his take on the significance of the #WhiteCoatsForBlackLives movement on social media. Join in this important conversation about how to challenge the status quo of unequal access to care, and make me...
112 – Signs of Innovation From Top Hospital Websites
June 03, 2020 18:18 - 30 minutes - 28.4 MBThe rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke, healthcare innovation leader at PK, captures this moment where we are seeing new signs of innovation with web content, voice search, and more. Innovation is accelerating in digital healthcare, and our response will determine our success as we stare down the onset of the COVID-19 recovery phase. All that, plus the Flava of the Week about how stories change but storyt...
111 – What Comes Next for MarTech?
May 28, 2020 05:12 - 31 minutes - 28.9 MBDrew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Alan Shoebridge. Thanks to gSight and the brand new Shift.Health Podcast Network for spreading th...
110 – Where Is Consumer Confidence?
May 19, 2020 09:00 - 26 minutes - 24.7 MBSteve Koch from Cast & Hue is in ‘da house to reveal some brand new research about consumer confidence as quarantine restrictions are starting to be relaxed across the country. After months of telling patients to stay home and not come to a hospital or doctor’s office, how do providers turn that message around without losing all the credibility and trust they just gained? And where can they create moments of delight in the new healthcare experience? All that, plus the next generation of tele...
109 – Who Will Fix Healthcare Now That It’s Disrupted?
May 13, 2020 04:44 - 29 minutes - 27.2 MBWill incumbents fix the way that healthcare is marketed and experienced, or will it be new players who play by new rules? Jared and Peter discuss the biggest opportunity and risk for hospitals and health systems as they start to hit the downside of the pandemic curve. All that, plus Jared butchers a Star Wars quote, and hey, will we get baseball this year? Thanks to the brand new Shift.Health Podcast Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out inf...
108 – Dealing With Unexpected Job Changes
May 07, 2020 06:22 - 24 minutes - 22.4 MBWith many in the industry being furloughed or laid off, Jared shares everything he has ever learned and felt about unexpected job changes. How do you deal with the feeling that your job isn’t “essential enough” as you return to work? Jared keeps it real as he shares about exploring related career fields, creating motivation with bulletin board material, and finally taking the first steps to develop your personal brand through personal content. Thanks to the Shift.Health Podcast Network for...
107 – RECOVERY: How Do You Plan For All Scenarios?
April 28, 2020 07:16 - 33 minutes - 30.2 MBWe’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He shares his recommendations for hospital social media teams as they work through new organizational structures and financial shortfalls, and how to lean on virtual communities. All that, plus the Flava of the Week on developing a taste for disruption. Thanks to the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for priva...
106 – NOW WHAT Ep 4: Healthcare Business Strategy’s Reset
April 21, 2020 07:15 - 32 minutes - 29.8 MBJames Gardner and Jhaymee Tynan discuss business strategy’s reset and where it goes from here on the 4th and final episode of the Now What? series. Now What? is the on-demand panel discussion series about how healthcare marketing is changing before our eyes, and what to do about it. This was the first series of any kind to address post-pandemic strategies for healthcare marketers. This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers t...
105 – NOW WHAT Ep 3: How COVID-19 is Accelerating MarTech
April 15, 2020 05:21 - 33 minutes - 30.3 MBEpisode 3 of the on-demand panel discussion series Now What is a digital deep dive featuring guests from some of the most forward-thinking tech organizations – Paul Griffiths from Perficient, Kristi Ebong from Orbita, and Chris Hemphill from SymphonyRM. What have we seen with chatbots, voice, CRM, and the digital healthcare customer experience during the pandemic, and what lessons do we need to keep with us about martech as we start pivoting to the post-Pandemic world? This series is produ...
104 – NOW WHAT Ep 2: Starting Your Post-Pandemic Marketing Plan
April 07, 2020 07:18 - 35 minutes - 32.7 MBEpisode 2 of the on-demand panel discussion series Now What features Dan Dunlop and Haley Hite sharing starting points for your post-pandemic marketing plan. As difficult as it is to devote any time to non-COVID-19 activities, healthcare marketers must start developing their post-pandemic plan now so they don’t get caught flat-footed. Learn how to use plain language in your content, how to pivot brand messaging, and how to thank frontline healthcare workers appropriately. This series is pr...
103 – NOW WHAT? How Healthcare Marketing is Changing
March 31, 2020 07:13 - 31 minutes - 28.5 MBAs the present and future of healthcare marketing are changing right before our eyes, how can you thrive? Join a panel discussion with Paul Szablowski and John Marzano on how the COVID-19 pandemic could be a catalyst for healthcare organizations in the long term. Learn how to pivot brand messaging, how to recover from pausing service line campaigns, and how to focus marketing operations to succeed once business restrictions are lifted. Thanks to Martech.Health, Ultera Digital and the Shift....
103 – NOW WHAT: How Healthcare Marketing is Changing
March 31, 2020 07:13 - 31 minutes - 28.6 MBAs the present and future of healthcare marketing are changing right before our eyes, how can you thrive? Join a panel discussion with Paul Szablowski and John Marzano on how the COVID-19 pandemic could be a catalyst for healthcare organizations in the long term. Learn how to pivot brand messaging, how to recover from pausing service line campaigns, and how to focus marketing operations to succeed once business restrictions are lifted. Thanks to Martech.Health, Ultera Digital and the Shift....
102 – COVID-19: How Are Digital Teams Stepping Up?
March 24, 2020 07:14 - 35 minutes - 32.3 MBAndy Gradel, director of digital marketing for Wolters Kluwer, drops by to discuss the role of web and digital teams during the coronavirus pandemic. How do you know what NOT to include on a coronavirus landing page for your hospital? How do we leverage relationships from conferences while we’re social distancing? All that, plus a brand new LinkedIn group to share COVID-19 resources, and the 411 from Alan Shoebridge. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for...
101 – EMPATHY AT WORK: Could You Use a Little More?
March 17, 2020 15:37 - 25 minutes - 23.6 MBThe COVID-19 outbreak has only exacerbated the need for more empathy and kindness at work. As you’re on the front lines, you’re getting blasted from all sides with no relief in sight. In this episode, Moshe Engelberg, author of The Amare Wave, discusses how we can uplift business by putting love to work. All that, plus Trader Joe’s culture, and the 411 for healthcare marketers from John Marzano. This is a timely message for everyone in healthcare on the front lines of the pandemic, and we ...
100 EPISODES: What Has Surprised Us?
March 10, 2020 07:15 - 33 minutes - 30.9 MBJoin the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back humanity, be a part of this memorable episode that has been two years in the making. All that, plus the Flava of the Week about where we’ve been and where we’re going, and the 411 featuring Paul Szablowski. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy...
99 – BURNOUT: How Do Marketers Burn Bright & Not Burn Out?
March 03, 2020 07:17 - 31 minutes - 28.7 MBOne of Australia’s leading mindset coaches for business, Dr. Ben Carvosso, knows how easy it is to burn out rather than burn bright. And with all of the rapidly changing expectations placed on healthcare marketers, it’s no wonder that it can be easy to feel unfilled in our day-to-day work. Using methods from his bestselling book Life CEO, learn keys to doing your life’s work rather than just doing busy work. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading...
98 – EDUCATION: How Do Healthcare Marketers Keep Up?
February 25, 2020 07:14 - 29 minutes - 26.8 MBKathy Divis and Mike Schneider from Greystone.net stop by to discuss what professional education looks like for healthcare marketers in an era when it can be a struggle to keep up with all of the changes. Part of our continual education as healthcare marketers is attending conferences like HCIC, and Kathy and Mike give a super sneak preview of this year’s conference in Los Angeles. All that, plus the Flava of the Week on learning from adjacent areas of knowledge, baseball predictions, and th...
97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?
February 18, 2020 07:26 - 29 minutes - 26.9 MBHow can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo...
96 – SEARCH: What’s Trending in Health?
February 11, 2020 07:19 - 34 minutes - 31.7 MBGet your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge. Thanks to Martech.Health, U...
95 – DIGITAL HEALTH: Time for a Reality Check?
February 04, 2020 07:19 - 35 minutes - 32.2 MBJared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for marketers trying to reach interested clinicians, and how do we avoid adding to the noise? All that, plus the 411 on the pursuit of perfection and the freestyle rap of the month about content marketing. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and op...
94 – CULTURE: How Does It Really Change?
January 28, 2020 07:18 - 33 minutes - 30.8 MBWhy can’t culture change by just telling people what to do or calling more meetings? Russ Hill, culture consultant with Partners in Leadership, shares the Results Pyramid model of culture change and the way to change the beliefs that drive actions. All that, plus the Flava of the Week about first mover advantages and What’s the 411 with Alan Shoebridge. Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out infor...
93 – THE GOSPEL OF GROWTH: What's It All For?
January 21, 2020 07:15 - 28 minutes - 25.9 MBChris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett. Thanks to Ultera Digital and the Shift.Health Network for spreadin...
92 – ORM: What Happens When You Get Dissed?
January 14, 2020 07:21 - 33 minutes - 30.3 MBLike your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives modern tips for modern online reputation management, including the different between managing and listening. Finally, we wrap up with the debut of What’s the 411 featuring some big ideas about hospital websites from Shawn Gross. All that, plus the Rolling Stones and Jared nerds out on rock trivia. Thanks to Ultera Digital and the Shift.Health Networ...
91 – #HCMKTG HOT TAKES: How Do You Earn Attention?
January 07, 2020 21:17 - 30 minutes - 28 MBNew rap, new segment, and new hot takes! Strong like a lion, there’s no denying Jared and Peter turn this podcast out with their reactions to recent articles about parasocial relationships, health literacy, and the place for content marketing. All that, plus the debut of the Flava of the Week and the Pod Squad Rap. Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener f...
90 – 2020: How Do We Shift Healthcare?
December 31, 2019 07:20 - 18 minutes - 17.3 MBBring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross, Ahava Leibtag, Michael Roberts, Gina Czark, Kate Gillmer, Lydia King, and Chris Hemphill give their takes on how to shift the way healthcare is marketed, connected, and experienced. All that, plus we celebrate the podcast’s trajectory as it approaches 100 episodes and 2 years on the airwaves. Thanks to Ultera Digital, and the Shift.Health Network for helping...
89 – MARTECH: How Does It Enable the Patient Experience?
December 24, 2019 07:23 - 27 minutes - 25.4 MBAs the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech.Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from vendors and a visit from the podcast’s new favorite dog, Charlie. Thanks to Xpressdocs, Ultera Digi...
88 – BRAND & PERFORMANCE MARKETING: A Legit Mash-Up?
December 17, 2019 07:25 - 27 minutes - 24.8 MBJohn Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments. Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Ne...
87 – DIGITAL ACCESS: Are You Prioritizing Convenience?
December 11, 2019 17:20 - 27 minutes - 25.3 MBChris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table. Register for Chris' webinar on December 17. Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out informat...
86 – MARKETING OPS: What’s the 411?
December 03, 2019 07:24 - 27 minutes - 24.9 MBIt isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! Watch...
85 – HCIC: What’s Trending in HCMKTG?
November 26, 2019 07:15 - 22 minutes - 20.5 MBSix rock star colleagues take turns sharing what they feel is trending is healthcare marketing based on what they heard at the 23rd Health Care Internet Conference (HCIC) earlier this month. Then Jared dives into the difference between road maps and compasses. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.
84 – ONLINE REPUTATION: What Does The Latest Data Tell Us?
November 19, 2019 23:35 - 26 minutes - 24 MBConsumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Heal...
83 – DATA: What Happens When AI & Healthcare Literacy Collide?
November 12, 2019 07:12 - 26 minutes - 24.7 MBWhy do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data. Thanks to Xpre...
82 – JOURNEY MAPS: How Far Have They Come?
November 05, 2019 17:27 - 25 minutes - 23.6 MBSteve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases. Than...
81 – EXPERIENCE: What Makes a Strong Hospital Brand?
October 29, 2019 07:09 - 29 minutes - 27.1 MBWhat started as a question from Geisinger’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems create strong brands. Practically every aspect of the healthcare consumer’s journey can be improved, which means even reducing one friction point can do wonders. All that, plus World Series predictions and Peter keeping it real for the first time. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the a...
80 – SEM: What’s the State of the State?
October 22, 2019 07:13 - 27 minutes - 25.1 MBJust like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it. Thanks to ...
80 — SEM: What’s the State of the State?
October 22, 2019 07:13 - 27 minutes - 37.7 MBJust like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it. Thanks to...
79 – MARKETING: Being Chosen, Not Just Found
October 15, 2019 07:15 - 28 minutes - 26 MBIn a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin, best-selling marketing author, gives a preview of his keynote at the upcoming Health Care Internet Conference November 4-6, 2019. Marketing in the Age of Assistance requires not just skills to be found, but to be chosen, which forces healthcare marketers to push the envelope and disrupt themselves. All that, plus how the crowd reacts to a Jersey boy and how to find yourself in elite company. Thanks ...
78 – VOICE SEARCH: What do Healthcare Consumers Want?
October 08, 2019 07:22 - 32 minutes - 29.8 MB“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesom...
77 – SEO: Where Did the Real Estate Go?
October 01, 2019 07:10 - 29 minutes - 27.3 MBOne reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill, founder and president of Web Savvy Marketing, drops by to shed light on how to succeed with unique opportunities for medical providers and organizations even as Google’s knowledge graph gives more competition. All that, plus the 3 focus areas for today’s search strategy and the lovely summertime weather in northern Michigan. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helpin...
76 – SHSMD: Are You Innovating Yourself?
September 24, 2019 07:05 - 23 minutes - 21.5 MBStop, collaborate, and listen! J is back with some revelations. Recap the biggest SHSMD conference yet as friends and colleagues share insights about innovating our approach to innovation. Jhaymee Tynan, Jeff Steblea, Steve Koch, Jason Skinner, and Alan Shoebridge offer more hits than your favorite mix tape. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnyst...
75 – HELP AND HOPE, NOT HYPE: How Are You Marketing?
September 17, 2019 07:15 - 28 minutes - 26.4 MBYour role will never be the same as it once was. What motivates you as a healthcare marketing or communications professional? Jared shares his tenets about healthcare marketing -- beliefs about what our industry is and how to succeed. All that, plus informed optimism, and looking in the mirror. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/liste...
74 – DIGITAL EMPATHY: How Can It Help Healthcare?
September 11, 2019 03:30 - 28 minutes - 26.5 MBPager-wearing Millennial speaker Brian Fanzo is giving a keynote presentation at the Health Care Internet Conference (HCIC) in November on digital empathy. This week, Brian gives us a preview of how to build and scale trust on behalf of healthcare organizations. Hint: It doesn’t come by hiding from technology, or by marketing more. All that, plus what Brian hopes attendees will walk away with from his session. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/li...
73 – FROM PROVIDER TO AGENCY: How Does Digital Look Different?
September 03, 2019 07:17 - 30 minutes - 27.8 MBAndy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the ...
72 – HCIC: What Can You Expect?
August 27, 2019 07:09 - 29 minutes - 27.2 MBThe Healthcare Internet Conference, or HCIC, will be held in Orlando, Florida November 4-6. Mike Schneider, partner at Greystone.net, gives the lowdown on who should attend, how they selected topics from over 200 session submissions, and what he hopes you’ll walk away with. All that, plus the lazy river and where to find your tribe. Register for HCIC here! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy ...
71 – CONTENT MARKETING: What Are Your Career Options?
August 20, 2019 07:12 - 27 minutes - 25.6 MBIs content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value of content continues to evolve, including how damaging it can be when marketing departments compete for credit. All that, plus building on a foundation, and Peter’s recommendation for the best retro funk album. If you’re going to the Content Marketing World Health Summit, remember to enter HCRAP100 for $100 off when you register! Thanks to Xp...
70 – CONTENT: How Is It Like a Product?
August 13, 2019 07:06 - 23 minutes - 21.3 MBMatt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best disco...
69 – CMW HEALTH SUMMIT: What Can You Expect?
August 06, 2019 07:09 - 17 minutes - 16.1 MBAmanda Todorovich, senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic Health Summit. From what has surprised her in previous years to what is changing based on feedback, Amanda prepares you for why this year’s event is designed to be the best yet. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Hea...
68 – NEW PODCAST: The Paradigm Shift of Healthcare
July 30, 2019 07:08 - 27 minutes - 25.2 MBScott Zeitzer and Michael Roberts, hosts of new podcast The Paradigm Shift of Healthcare, stop by to share good vibes and discuss what they have learned producing the first few episodes. How do providers and patients keep up with today’s medicine, and more importantly, how do we make healthcare more human again? If you’re ready for a breath of fresh air, check out The Paradigm Shift of Healthcare by P3 Inbound on your favorite podcasting app, or listen in your web browser at paradigmshift.he...
67 – INNOVATION: What’s the Role of Marketing in Reimagining Healthcare?
July 24, 2019 05:19 - 30 minutes - 27.9 MBIf health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, sustainable healthcare system. All that, plus reflections from Mike’s sabbatical, and no longer kissing the ring of orthodoxy. Thanks to Xpressdocs,...