78 – VOICE SEARCH: What do Healthcare Consumers Want?

Healthcare Rap

English - October 08, 2019 07:22 - 32 minutes - 29.8 MB - ★★★★★ - 14 ratings
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Previous Episode: 77 – SEO: Where Did the Real Estate Go?

Next Episode: 79 – MARKETING: Being Chosen, Not Just Found

“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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