Healthcare Rap artwork

Healthcare Rap

361 episodes - English - Latest episode: 1 day ago - ★★★★★ - 14 ratings

Healthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air. 


Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare. 

Marketing Business Management healthcare marketing health it health technology healthcare management
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Episodes

HIMSS SPECIAL REPORT #1: Health System Innovation

March 28, 2024 09:02 - 34 minutes - 31.5 MB

In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The theme of this year’s conference was "Creating Tomorrow’s Health," and Jared and Zain wanted to know what that means from as many perspectives as...

How VillageMD Connects Consumer Insights With Marketing

March 26, 2024 09:02 - 39 minutes - 36.5 MB

Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to ...

FUTURE OF MARKETING SERIES: Jamie Gier, DexCare

March 19, 2024 08:03 - 32 minutes - 29.9 MB

Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.  All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellnes...

FUTURE OF MARKETING SERIES: Shailey Gupta, Mabel

March 12, 2024 09:05 - 37 minutes - 34.3 MB

Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer exp...

FUTURE OF MARKETING SERIES: Shaily Gupta, Mabel

March 12, 2024 09:05 - 37 minutes - 34.3 MB

Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer expe...

FUTURE OF MARKETING SERIES: Kyle Smith, Noom

March 05, 2024 09:02 - 30 minutes - 28.1 MB

Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on.  All that, plus the Flava of the Week about University of Rochester Medical Center’s innovative way to bring healthcare to bank branches. How is URMC using unconventional...

Verizon’s Vision for A Consumer-Centered Future

February 27, 2024 09:02 - 29 minutes - 27.1 MB

Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having another moment, all combining to lead people to better health.  All that, plus the Flava of the Week...

Let's Use That Personal Health Data!

February 20, 2024 09:02 - 36 minutes - 33.1 MB

Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable for clinicians, and you have new possibilities for the consumer/clinician team to drive better health and wellness.  All that, plus the Flava o...

Consumer Innovation Trends With Ben Tingey

February 13, 2024 16:49 - 32 minutes - 29.8 MB

Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today. All that, plus the Flava of the Week about new wellness offerings from Eli Lilly and Mayo Clinic. Is direct-to-consumer digital health changing course, changing sh...

Setting Up a Digital Health Transformation Team

February 06, 2024 09:05 - 38 minutes - 35.4 MB

Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care.  All that, plus the Flava of the Week about Target rolling out a thousand new wellness products. Does Target see wellness journeys differently than the s...

Discover What Consumer Innovation Looks Like

January 30, 2024 16:55 - 30 minutes - 28.1 MB

Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.  All that, plus the Flava of the Week about the Empowerment Zone. Can this concept help to evolve the conversation around whether people are pat...

EXCLUSIVE: Omada Health's Wei-Li Shao on Amazon Partnership

January 23, 2024 09:05 - 35 minutes - 32.4 MB

Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale.  All that, plus the Flava of the Week about Best Buy Health’s year in review. Which of their highlights s...

The Modern CXO’s View on Consumer Innovation

January 16, 2024 09:05 - 30 minutes - 28.1 MB

Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.  All that, plus the Flava of the Week about Amazon’s new Health Condition programs. How does their partnership with Omada Health help everyday people connect with chronic health...

IU Health’s CEO on Prioritizing Consumer Experience

January 09, 2024 09:04 - 31 minutes - 28.7 MB

Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building.  All that, plus the Flava of the Week about Kroger piloting new primary care cl...

2024 PREDICTIONS SERIES: James Gardner

January 02, 2024 09:05 - 36 minutes - 33.7 MB

We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.  All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations,...

MARKETING WITH SOUL: Direct Primary Care (BONUS SERIES)

December 28, 2023 08:05 - 17 minutes - 15.9 MB

Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn ...

2024 PREDICTIONS SERIES: Zain & Jared

December 26, 2023 09:05 - 44 minutes - 40.5 MB

Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.  All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer’s lens?  This show is produced by Shift Forwar...

MARKETING WITH SOUL: Nice & Firefly (BONUS SERIES)

December 21, 2023 08:05 - 17 minutes - 16.3 MB

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #...

2024 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans

December 19, 2023 09:05 - 45 minutes - 41.6 MB

The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next? All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of ...

MARKETING WITH SOUL: Best Buy & Forward Health (BONUS SERIES)

December 14, 2023 08:05 - 18 minutes - 17.2 MB

Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled p...

2024 PREDICTIONS SERIES: Dr. Zeev Neuwirth & Ann Somers Hogg

December 12, 2023 09:05 - 29 minutes - 27 MB

Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving. All that, plus the Flava of the Week about how Mark Cuban appears to have influenced CVS’s drug pric...

MARKETING WITH SOUL: ChenMed (BONUS SERIES)

December 07, 2023 08:05 - 18 minutes - 16.8 MB

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers? Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297) See omnystudio.com/listener...

Why Consumer Innovation Matters Right Now

December 05, 2023 09:05 - 34 minutes - 31.4 MB

Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road.  All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge traditional sick care to find more value in wellness and nutrition?  This show is produced by Shift ...

MARKETING WITH SOUL: Transcarent & 98point6 (BONUS SERIES)

November 30, 2023 08:05 - 14 minutes - 13.7 MB

Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296) See omnystudio.com/listener for privacy information.

Why Fed-Up Doctors are Going DPC

November 28, 2023 09:05 - 37 minutes - 34.8 MB

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.  All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 mil...

MARKETING WITH SOUL: Walmart Health (BONUS SERIES)

November 23, 2023 08:00 - 14 minutes - 13 MB

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295) See omnystudio.com/li...

Sanford Health's POV On the Future Of Rural Health

November 21, 2023 09:05 - 29 minutes - 26.8 MB

Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery.  All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal ...

MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)

November 16, 2023 08:00 - 13 minutes - 12.8 MB

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4...

What Digital Does - and Doesn’t - Unlock For Rural Health

November 14, 2023 09:05 - 31 minutes - 28.8 MB

Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden.  All that, plus the Flava of the W...

MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)

November 09, 2023 08:00 - 19 minutes - 18.1 MB

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293) See omnystudio.com/listener for privacy information.

The Foundation of the Consumer Tech Stack

November 07, 2023 09:05 - 29 minutes - 26.7 MB

Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen.  All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive care, and can it lead more providers to innovate around consume...

MARKETING WITH SOUL: Amazon & One Medical (BONUS SERIES)

November 02, 2023 08:00 - 19 minutes - 18.1 MB

Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors. Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292) See omnystudio.com/listener for privacy information.

Dr. Gordon Chen On Value-Based Care’s Future

October 31, 2023 08:05 - 33 minutes - 30.9 MB

As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines.  All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in f...

MARKETING WITH SOUL: CVS Health & Oak Street (BONUS SERIES)

October 26, 2023 08:00 - 19 minutes - 18.3 MB

Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen. Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291) See omnystudio.com/listener for privacy information.

Scaling Rural Value-Based Care With Main Street Health

October 24, 2023 08:05 - 30 minutes - 27.5 MB

Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation.  He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted by the Nashville Health Care Council.  All that, plus the Fla...

KINETIC #10: Jess Columbo's Approach to Career Resilience (BONUS SERIES)

October 19, 2023 23:43 - 33 minutes - 31.1 MB

In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in t...

Why CLEAR Is Entering Healthcare

October 17, 2023 08:05 - 27 minutes - 25.1 MB

Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore.  All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers delive...

KINETIC #9: How Robert Rose Bounces Forward, Not Back (BONUS SERIES)

October 12, 2023 16:39 - 31 minutes - 28.7 MB

If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.  In this classic interview from 2020, you’ll learn how Robert discovered that it’s better to market where you’re going, not where y...

Exclusive Chat With CVS Health's Dr. Creagh Milford

October 10, 2023 08:00 - 39 minutes - 35.8 MB

We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients.  All that, plus the Flava of the Week about the primary care formula....

KINETIC #8: How Joe Pulizzi Developed Career Resilience (BONUS SERIES)

October 05, 2023 18:12 - 31 minutes - 28.7 MB

Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession.  In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything change...

Cityblock’s Disruptive Blueprint For Serving the Underserved

October 03, 2023 08:01 - 28 minutes - 25.7 MB

Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind.  All that, plus the Flava of the Week about Costco’s new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of s...

KINETIC #7: Why John Marzano Never Ignores A New Opportunity (BONUS SERIES)

September 29, 2023 02:07 - 17 minutes - 16.1 MB

John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be.  In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems.  This series is produced by Shift Forward Health, the consumer advisory firm and community ...

2024 Healthcare Marketing Trends

September 26, 2023 08:01 - 39 minutes - 36.2 MB

Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?  This show is produced by Shift Forward Health, the consumer adv...

KINETIC #6: Candid Career Reflections From Kristin Baird, the Inadvertent Business Coach (BONUS SERIES)

September 21, 2023 08:01 - 17 minutes - 16 MB

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them.  In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development.  This series is produ...

Trend Watch with James Gardner

September 19, 2023 08:01 - 30 minutes - 27.5 MB

James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more.  All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions?  This show is produce...

KINETIC #5: What Kathy Divis Learned From Founding Greystone.Net & HCIC (BONUS SERIES)

September 14, 2023 16:47 - 19 minutes - 17.7 MB

The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #5 | Rap ...

Too Much Consumerism?

September 12, 2023 07:02 - 32 minutes - 30.1 MB

Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem.  All that, plus the Flava of the Week about new senior leaders at One Medical, Walgreens, and Aetna. When leadership changes at some of the biggest names in the game, does that mean their playbooks are wrong, and what...

KINETIC #4: Why Alan Shoebridge Wants To Hear From You (BONUS SERIES)

September 07, 2023 22:06 - 17 minutes - 16.1 MB

Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #4 | Rap Bonus #284)  See omnystudio.com/listener for privacy informa...

Why It’s Controversial to Compare Healthcare & Hospitality

September 05, 2023 08:00 - 38 minutes - 35.3 MB

Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences.  All that, plus the Flava of the Week about Blue Shield of California’s newly a...

KINETIC #3: How Ed Marx Knew The Time Was Right (BONUS SERIES)

August 31, 2023 22:14 - 15 minutes - 14.2 MB

Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the second time.  Ed is a role model for every healthcare leader who wants to make an impact.   This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #3 | Rap Bonus #283) See omnystudio.com/listener for privacy information.

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