MARKETING WITH SOUL: Amazon & One Medical (BONUS SERIES)
Healthcare Rap
English - November 02, 2023 08:00 - 19 minutes - 18.1 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dr. Gordon Chen On Value-Based Care’s Future
Next Episode: The Foundation of the Consumer Tech Stack
Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.
Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)
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