Healthcare Rap
367 episodes - English - Latest episode: 3 months ago - ★★★★★ - 14 ratingsHealthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air.
Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare.
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Episodes
How Words Can Transform Healthcare, Pt. 1 (#197)
January 18, 2022 08:15 - 37 minutes - 34.1 MBAhava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care. All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speaker...
Time For a Clean Slate and Fewer Band-Aids (#196)
January 11, 2022 08:15 - 30 minutes - 27.9 MBWomen make the majority of healthcare choices, so it’s important to design and build systems with their needs at the center. Sonia Millsom is in the house to share some provocative thinking about opportunities to reimagine the maternal care experience. We dive deep into designing health services around improved access and how to better understand consumers’ healthcare choices so we can design better products and services. All that, plus the Flava of the Week about the No Surprises Act. Is f...
Our Advice to Consumer Health Brands (#195)
January 04, 2022 08:15 - 29 minutes - 27.2 MBZain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have working in their favor, as well as the challenges that lie ahead for them. (Spoiler alert: it’s all about consumer relationships!) All that, plus the Flava of the Week about why they recently changed the intro of the podcast. How has their focus changed over the years, and what does it say about the evolving needs of our industry? Shout-out t...
194 – Our 5 Biggest Questions For 2022
December 28, 2021 08:15 - 30 minutes - 28.3 MBJared and Zain run through their 5 biggest questions heading into 2022. Join them as they share some provocative thinking about the impact of connected fitness, staffing shortages, care models that bypass the hospital, and more. All that, plus the Flava of the Week about the two paths that are leading us to where healthcare could be, and an introduction to the new Consumer-First Health Society. How can you be part of these amazing conversations that are happening with this community of big t...
193 – Seeing the Whole Picture of Health
December 21, 2021 08:15 - 30 minutes - 28.1 MBFood. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in the house to share some provocative thinking about influences on our health and wellness that we often don’t address. We’ll dig deep into why Scott believes so strongly that consumers should be aware of all of their choices in their wellness journeys. All that, plus the Flava of the Week about the possible implications of moving away from Web 2...
192 – Behavioral X Factors
December 14, 2021 08:15 - 30 minutes - 28.2 MBDr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. With Walgreens’ CEO publicly stating that their goal is to keep you away from the healthcare system, and CVS He...
Behavioral X Factors
December 14, 2021 08:15 - 30 minutes - 42.3 MBDr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. With Walgreens’ CEO publicly stating that their goal is to keep you away from the healthcare system, and CVS He...
191 – How to Help the Frontlines Innovate
December 07, 2021 08:15 - 32 minutes - 29.8 MBCraig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient experience. We dive deep into how technology is effectively addressing the “people problems” in healthcare, from the constraints of a 40-hour work week, to the flexibility of different shifts, to digitizing onboarding. All that, plus the Flava of the Week about Carbon Health’s new pre-diabetes program. What does it say about prevention as a new mod...
190 – Better Marketing = Better Health
November 30, 2021 17:38 - 36 minutes - 33.5 MBJustin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better healthcare experience. We dive deep into the front lines of digital engagement and how to have those conversations with providers who still don’t understand why they need to be addressing consumers at all. All that, plus the Flava of the Week about turning up the heat on uninspired healthcare branding. How do providers seize the opportunity to show...
189 – Unbundling Your Healthcare Experience
November 23, 2021 09:15 - 31 minutes - 28.8 MBChris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus’ Fifth Annual Patient Access Journey Report. Chris dives deep into whether we should be surprised that consumers value digitally enabled access to their healthcare. All that, plus the Flava of the Week about why leaders should be overinvesting in their consumer strategy heading into 2022. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out so...
188 – Say Goodbye to Friction
November 16, 2021 09:15 - 32 minutes - 29.9 MBNate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. Nate dives deep into why we should be actively working to reduce friction, as well as the limitations of these technologies while their adoption is still evolving. All that, plus the Flava of the Week about what happens when healthcare organizations admit that they haven’t be...
187 – Seriously, Let’s Simplify Healthcare
November 09, 2021 08:15 - 32 minutes - 29.6 MBJason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-driven insights to connect and simplify healthcare for everyone. Jason shares how healthcare expectations have been redefined, particularly for younger healthcare consumers, then he dives deep into Experian Health’s research study on the gap between care that’s expected and care that’s received, and how providers are attempting to close that gap. ...
186 – Is Design Thinking The Secret Sauce?
November 02, 2021 08:15 - 34 minutes - 31.3 MBAmy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is co...
Is Design Thinking The Secret Sauce?
November 02, 2021 08:15 - 34 minutes - 31.3 MBAmy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is co...
Headlines & Predictions: Zain Called It, Y'all!
October 26, 2021 17:52 - 36 minutes - 33.3 MBHow did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s announcement of their Precision Care service, Best Buy’s acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provocative thinking about what these headlines tell us about consumers’ health needs, and what might ...
185 – Headlines & Predictions: Zain Called It, Y'all!
October 26, 2021 17:52 - 36 minutes - 33.3 MBHow did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s announcement of their Precision Care service, Best Buy’s acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provocative thinking about what these headlines tell us about consumers’ health needs, and what might ...
184 – Why Health Innovators Fail & How To Solve It
October 19, 2021 18:45 - 33 minutes - 30.7 MBDr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthc...
183 – Why Is Consumer-First Design So Hard?
October 12, 2021 07:15 - 31 minutes - 28.5 MBJared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tel...
182 – The Scoop On Olive Ventures
October 05, 2021 07:15 - 34 minutes - 31.9 MBGreg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to understand. All that, plus the Flava of the Week about CVS Health’s brand new vision of remaking hund...
181 – Lean Startup Isn’t Just For Startups
September 29, 2021 15:49 - 29 minutes - 27.4 MBJared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back. Shout-out to the Shift.Health Content Network for spreading the a...
Lean Startup Isn’t Just For Startups
September 29, 2021 15:49 - 29 minutes - 27.4 MBJared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back. Next steps: Subscribe to Season 2 of Now What?? on the Shift.Heal...
180 – Designing Digital Health For Everyone
September 21, 2021 07:15 - 32 minutes - 29.5 MBDr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subsc...
179 – DPC: The Patient Experience Revolution
September 14, 2021 07:20 - 32 minutes - 29.6 MBDr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers. All that, plus the Flava of the Week about heeding the call for health systems to lean in...
DPC: The Patient Experience Revolution
September 14, 2021 07:20 - 32 minutes - 29.6 MBDr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers. All that, plus the Flava of the Week about heeding the call for health systems to lean int...
178 – Establish Your Authority in the Digital World
September 07, 2021 07:15 - 29 minutes - 26.9 MBBryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about co...
177 – Google Health, Game Changers, and Generics
August 31, 2021 07:25 - 36 minutes - 33.1 MBNot so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financi...
176 – A Blueprint For Product-Market Fit
August 24, 2021 07:25 - 31 minutes - 28.4 MBJared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. Shout-out to the Shift.Hea...
175 – Beyond the Customer Journey
August 17, 2021 07:25 - 33 minutes - 30.4 MBChristophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences ...
How Connected Fitness Fits In
August 10, 2021 15:33 - 35 minutes - 32.9 MBIt can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about de...
174 – How Connected Fitness Fits In
August 10, 2021 15:33 - 35 minutes - 32.9 MBIt can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about de...
173 – Fixing Broken Brands
August 03, 2021 07:15 - 35 minutes - 32.8 MBKelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity. All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not k...
172 – The Language of Innovation
July 27, 2021 17:01 - 26 minutes - 24.4 MBHow do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large organizations. If you bring the same people to the table, you’re going to end up with the same res...
171 – Digital Health’s Next Big Steps
July 20, 2021 16:18 - 38 minutes - 35.3 MBBrian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, plus the Flava of the Week about how consumers have a lot more choices than we might realize. S...
170 – A New Toolset for a New Season
July 13, 2021 07:15 - 29 minutes - 27.4 MBIt’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the Week about how the new toolset helps us build 21st century businesses and experiences. Shout-...
169 – Tell Better Stories, Win Better Prospects
July 06, 2021 07:15 - 34 minutes - 31.8 MBTodd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcar...
168 – Guide to Launching a New Podcast
June 29, 2021 07:15 - 48 minutes - 44.6 MBGet ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podcast? How do you measure it? Tune in for answers to these and many more questions. All that, plus the Flava of the Week about inviting all the righ...
167 — 5 Big Trends from Season 5
June 22, 2021 07:15 - 45 minutes - 41.5 MBJared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flava of the Week about what the demand for telehealth really tells us. Have telehealth visits leveled off because consumers don't want them as much, ...
166 – What’s Helping and Hurting Digital Health Adoption
June 15, 2021 07:15 - 31 minutes - 28.9 MBStefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case. All that...
165 – Journey-Based Marketing: A Bridge To CX
June 08, 2021 16:46 - 32 minutes - 29.8 MBMatt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement. All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for ...
164 – Leadership and Digital Culture In the Now
June 01, 2021 07:15 - 32 minutes - 29.3 MBChris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired to solve? All that, plus winning as an AirBnb superhost and the Flava of the Week about where to look for revenue recovery. Subscribe to Season 2...
163 – Health IT Comms, Culture, and Community
May 25, 2021 07:15 - 32 minutes - 29.5 MBShereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of the Week about how to train the doctors of tomorrow. If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scot...
162 – Watch What I Do, Not What I Say
May 18, 2021 07:15 - 31 minutes - 28.4 MBRichard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing shoul...
161 – The Real Deal With Retail Health
May 11, 2021 07:15 - 46 minutes - 42.5 MBShawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along the way on how retail can respond and what comes next. All that, plus the Flava of the Week abou...
162 – The Real Deal With Retail Health
May 11, 2021 07:15 - 46 minutes - 63.7 MBShawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along the way on how retail can respond and what comes next. All that, plus the Flava of the Week abou...
160 – Solving Digital Health’s Passionate Problems
May 04, 2021 07:15 - 40 minutes - 37.1 MBJill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. All that, plus the Flava of the Week about getting our curiosity back. Are we conditionin...
159 – Marketing’s Role in Digital Transformation
April 27, 2021 07:25 - 57 minutes - 52.5 MBEd Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows between them. So how do we reimagine and invest properly? All that, plus the Flava of the Week about ...
158 – The Digital Health Talent War
April 20, 2021 07:15 - 37 minutes - 34.1 MBHealth systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a culture that retains them. All that, plus the Flava of the Week about competing on digital consumer experience rather than on quality. Shout-out to...
157 – Innovate, Then Communicate
April 13, 2021 07:15 - 30 minutes - 28.2 MBGina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week about half-baked content marketing and kale cake. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading ...
156 – Aligning Data: The Struggle Is Real
April 06, 2021 07:15 - 47 minutes - 43.2 MBThe cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health. All that, plus the Flava of the Week about the difference between brand identity and brand engagemen...
155 – Know Your Customer … Then Do Something About It
March 31, 2021 01:13 - 55 minutes - 50.5 MBYou’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. S...