162 – Watch What I Do, Not What I Say
Healthcare Rap
English - May 18, 2021 07:15 - 31 minutes - 28.4 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise.
If you like Healthcare Rap, check out Healthcare 360 with Scott Burgess and DGTL Voices with Ed Marx.
Check out Irrational Labs’ Behavioral Design for Health Boot Camp.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
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