178 – Establish Your Authority in the Digital World
Healthcare Rap
English - September 07, 2021 07:15 - 29 minutes - 26.9 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 177 – Google Health, Game Changers, and Generics
Next Episode: 179 – DPC: The Patient Experience Revolution
Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
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