156 – Aligning Data: The Struggle Is Real
Healthcare Rap
English - April 06, 2021 07:15 - 47 minutes - 43.2 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 155 – Know Your Customer … Then Do Something About It
Next Episode: 157 – Innovate, Then Communicate
The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health.
All that, plus the Flava of the Week about the difference between brand identity and brand engagement. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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