Healthcare Rap
367 episodes - English - Latest episode: 13 days ago - ★★★★★ - 14 ratingsHealthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air.
Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare.
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Episodes
154 – The Humanity Behind Healthcare Brands
March 23, 2021 07:15 - 43 minutes - 39.7 MBStop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie. All that, plus the Flava of the Week about the consequences ...
153 – Level Up On Learning New Tech
March 16, 2021 07:15 - 47 minutes - 43.9 MBAn essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting, is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collaboration, Johnny drops some world-class beatboxing that you don’t want to miss! All that, plus the Flava of the Week about how we can measure Digit...
Voice First, Don’t Look Back
March 09, 2021 07:05 - 54 minutes - 50.1 MBIs Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals and health systems can be building a foundation on voice for use as they create digital healthcare ...
152 – Voice First, Don’t Look Back
March 09, 2021 07:05 - 54 minutes - 50.1 MBIs Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals and health systems can be building a foundation on voice for use as they create digital healthcare ...
151 – The Need for Personalized Health Actions
March 02, 2021 04:15 - 45 minutes - 41.6 MBSteve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing informa...
The Need for Personalized Health Actions
March 02, 2021 04:15 - 45 minutes - 41.6 MBSteve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing informa...
150 – Build, Buy … Or Partner?
February 23, 2021 07:05 - 44 minutes - 41.1 MBThere is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey, innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whether to build, buy, or partner to make those solutions happen. Along the way, Jared and Zain drop knowledge about where implementation fits in the co...
Build, Buy … Or Partner?
February 23, 2021 07:05 - 44 minutes - 41.1 MBThere is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey, innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whether to build, buy, or partner to make those solutions happen. Along the way, Jared and Zain drop knowledge about where implementation fits in the co...
149 – We Need Partners, Not Vendors
February 16, 2021 17:36 - 48 minutes - 44.2 MBHealth systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships. Thanks to the Martech.Health directory and the...
We Need Partners, Not Vendors
February 16, 2021 17:36 - 48 minutes - 44.2 MBHealth systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships. Thanks to the Martech.Health directory and the ...
148 – How Do We Fight the Misinformation Pandemic?
February 09, 2021 07:15 - 48 minutes - 44.1 MBMistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health. Join the crew as they drop knowledge about how empathy always wins, popularity is not credibil...
How Do We Fight the Misinformation Pandemic?
February 09, 2021 07:15 - 48 minutes - 44.1 MBMistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health. Join the crew as they drop knowledge about how empathy always wins, popularity is not credibil...
What’s The Source of Innovation in Health Systems?
February 02, 2021 07:02 - 26 minutes - 24.1 MBAwesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world. All that, plus the latest Awesome, and the Flava of the Week about how to get people to care about your brand. Thanks to the Shift.Heal...
147 – What’s The Source of Innovation in Health Systems?
February 02, 2021 07:02 - 26 minutes - 24.1 MBAwesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world. All that, plus the latest Awesome, and the Flava of the Week about how to get people to care about your brand. Thanks to the Shift.He...
Can We Move Past Sick Care?
January 26, 2021 07:15 - 27 minutes - 25.5 MBWe can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world where it’s not so clear how long COVID-19 is going to remain in the picture. All that, plus the Flava of the Week about closing marketing’s credibili...
146 – Can We Move Past Sick Care?
January 26, 2021 07:15 - 27 minutes - 25.5 MBWe can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world where it’s not so clear how long COVID-19 is going to remain in the picture. All that, plus the Flava of the Week about closing marketing’s credibil...
Can Healthcare Be Good for Patients and Business?
January 19, 2021 07:15 - 25 minutes - 23.7 MBCan we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation. All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands. Thanks to the Shift.Health Content Network for spreading ...
145 – Can Healthcare Be Good for Patients and Business?
January 19, 2021 07:15 - 25 minutes - 23.6 MBCan we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation. All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands. Thanks to the Shift.Health Content Network for spreadin...
144 – Who Owns the Digital Health Experience?
January 12, 2021 07:15 - 28 minutes - 26.4 MBIt’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms. All that, plus the Flava of the Week about the need to think like media companies., and the 4-1-1 from Carrie Liken. Thanks to ...
Who Owns the Digital Health Experience?
January 12, 2021 07:15 - 28 minutes - 26.5 MBIt’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms. All that, plus the Flava of the Week about the need to think like media companies., and the 4-1-1 from Carrie Liken. Thanks to th...
Is Consumer-Centered Healthcare Possible?
January 05, 2021 21:29 - 26 minutes - 24.6 MBSeason 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silos, and the benefits of widening our aperture to see more opportunities. All that, plus the Flava of the Week about the destination where we want ...
143 – Is Consumer-Centered Healthcare Possible?
January 05, 2021 21:29 - 26 minutes - 24.6 MBSeason 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silos, and the benefits of widening our aperture to see more opportunities. All that, plus the Flava of the Week about the destination where we want...
142 – Year-End Mixtape
December 31, 2020 04:50 - 28 minutes - 26 MBIt’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards, Kristi Ebong, Sean Lane, Chris Gervais, and Brian Kalis. Check out the classics about where they identify opportunities to innovate along the digital healthcare experience, then enjoy the deep cuts that tell us what they hope we’re celebrating 12 months from now. Don’t forget the bonus track that gives a preview of season 5, including our new segment and new co-host! All ...
141– THE RESILIENCE JOURNEY ft. Linda MacCracken
December 22, 2020 09:00 - 34 minutes - 31.5 MBThis week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of Public Health. In this episode, you’ll learn that a job is not about a boss. It’s about who will give you the most money to do what you love to do. You’ll enjoy hearing how Linda discovered the way to power her career by her values. And she’ll share what she did earlier in her career when she discovered that an organization did NOT match those v...
140 – THE RESILIENCE JOURNEY ft. Rachel Ford Hutman
December 15, 2020 07:15 - 31 minutes - 28.6 MBThis week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman, who provides senior level communications support for leading pharma, healthcare and digital health companies. In this episode, you’ll learn the importance of confidence, exploring related fields, and swallowing your pride. You’ll hear how Rachel didn’t let the pandemic sidetrack her. She simply redirected her efforts. And she’ll share the answer to the questio...
139 – THE RESILIENCE JOURNEY ft. Robin Farmanfarmaian
December 08, 2020 07:15 - 30 minutes - 28.1 MBThis week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll share how she used thought leadership to gain the credibility she always deserved. And she’ll be candid about how she has overcome gender bias an...
138 – The RESILIENCE JOURNEY ft. Jess Columbo
December 01, 2020 10:00 - 39 minutes - 36.3 MBThis week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo, one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll share how too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. And she’ll point ou...
137 – The RESILIENCE JOURNEY ft. Robert Rose
November 24, 2020 18:29 - 36 minutes - 33.8 MBThis week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose, content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smar...
136 – THE RESILIENCE JOURNEY ft. Joe Pulizzi
November 17, 2020 07:05 - 37 minutes - 34.5 MBThis week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire content marketing i...
135 – Accelerating Digital Access
November 10, 2020 07:05 - 42 minutes - 38.7 MBChris Gervais, CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. In this episode, you’ll hear insights from the recent 2020 ATLAS Conference and Kyruus’ annual patient access journey report, including how digital access is a key to designing a consumer-first experience. All that, plus the Flava of the Week about the need for standardized skills in our industry. Thanks to gSight, Geonetric, and the Shift.Hea...
134 – Deploying Healthcare’s AI Workforce
November 03, 2020 07:00 - 23 minutes - 21.9 MBSean Lane, CEO of Olive, is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating digital transformation in healthcare. In this episode, you’ll learn the “state of the state” in healthcare AI, the potential of automation to free up humans from mundane tasks, and the need for a new class of tech innovators in healthcare. All that, plus the Flava of the Week about becoming visionaries and asking questions that Google can’t ans...
133 – Lean Into the Unknown
October 27, 2020 07:10 - 33 minutes - 30.5 MBManley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most formidable mountain peaks. In this episode, you’ll learn how to deal with the added pressure of working for a healthcare organization, how to rethink relationships during remote work, and how to increase focus when we’re bombarded with tasks. All that, plus the Flava of the Week about picking up the pace and finding our sense of urgency. Thanks to ...
132 – Life After Crisis Mode
October 20, 2020 07:26 - 35 minutes - 32.2 MBDigital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare marketing. In this episode, you’ll learn how healthcare marketers are feeling now that they are past the initial crisis mode of the pandemic, how leaders are prioritizing the next phase of digital investments, and how to evaluate your organization’s readiness for what lies ahead. All that, plus the Flava of the Week with reaction to Press Ganey’s rec...
131 – Voice’s New Role in the Patient Experience
October 13, 2020 07:15 - 27 minutes - 25.5 MBKristi Ebong, SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the compressed adoption of conversational content. In this episode, you’ll learn how the market for voice search has evolved, how we’re learning about new opportunities to benefit patients, and the advent of proactive campaign outreach. All that, plus the Flava of the Week about the incremental leaders who are making a real difference. Thanks to...
130 – Innovating Care Models and Financial Systems
October 06, 2020 07:15 - 28 minutes - 26.3 MBBefore COVID-19, growth in digital health adoption had stalled. Brian Kalis, managing director at Accenture Health, shares how we can know if the accelerated adoption of virtual health since then can persist. In this episode, you’ll learn key data points from the Accenture 2020 Digital Health Consumer Survey, where traction is happening for innovation, and how clinicians are key to improving digital health adoption. All that, plus the Flava of the Week about co-creating branded content, refl...
129 – The Ideal Telemedicine Experience
September 29, 2020 06:15 - 32 minutes - 29.4 MBSeason 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards, CEO of Cloudbreak Health. In this episode, you’ll learn how to turn virtual visits into a strategic asset, why we should be thinking about platforms rather than point solutions, and how to focus on reducing friction throughout the entire digital health experience. All that, plus the Flava of the Week about steps you can take to get the most o...
128 – Small Screen, Big Impact
September 22, 2020 07:15 - 31 minutes - 29.1 MBDebra Jasper, founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode, you’ll learn how to stand out by communicating in a virtual world, reaching distracted audiences, and redesigning how you connect with people. All that, plus the Flava of the Week with a look-ahead to season 4. Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy ...
127 – Medical Error’s Effect On Business and Patients
September 15, 2020 07:10 - 30 minutes - 28.2 MBThis year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri, author of When We Do Harm: A Doctor Confronts Medical Error, is in the house to share new ways of addressing medical error. In this episode, you’ll learn why acknowledging medical error is important for hospitals’ future business, how inequities in medicine worsen outcomes, and how to lean into the topic of patient safety. All that, plus the Flava of the Week about conve...
126 – Using Data To Build Trust
September 08, 2020 07:15 - 32 minutes - 29.9 MBAaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colleagues while conferences are going virtual. All that, plus the Flava of the Week about asking the right questions. Thanks to Geonetric, gSight, a...
125 – Becoming Healthcare Marketing Citizens
September 01, 2020 15:21 - 32 minutes - 30.2 MBIs healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling author of Trusted Healers, is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars for healing our healthcare system, how marketers can start to view their responsibility as healthcare citizens, and how to listen to the whispers so...
124 – Step Up and Seize the Moment
August 25, 2020 07:15 - 39 minutes - 36.1 MBChris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some of the concepts brought up by recent guests on The No Normal Show. All that, plus Chris and Jar...
123 – Hit the Gas, or Hit the Dust
August 18, 2020 07:15 - 39 minutes - 36.5 MBCarrie Liken, head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accelerate the new healthcare experience. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll ever go back to B.C. (Before COVID), and why we should devote our energy to being Data Czars, not Data Dinosaurs. All that, plus the Flava of the...
122 – When To Take The Next Step
August 11, 2020 08:05 - 32 minutes - 29.7 MBDigital health PR consultant Rachel Ford Hutman is in the house this week to inspire us with her story of launching her company in the middle of the pandemic and share how the health tech world looks from her vantage point. In this episode, you’ll learn where top health tech companies are looking for help, how to pitch a non-COVID story to the media, and Rachel’s mindset as she set out on her own. All that, plus digital health's PayPal moment, and Jared makes a poor attempt at a segue during...
121 – Everything About Walmart Health
August 05, 2020 00:49 - 36 minutes - 33.8 MBRetail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announces expansion to new markets, why are so many still ignoring them, and could their model do more good to address public health disparities in our country? In this episode, you’ll learn why Walmart Health should be taken seriously, what their strategy tells us about what consumers really want, what markets exist that health systems aren’t typicall...
120 – Does the Internet See You As An Expert?
July 28, 2020 17:53 - 26 minutes - 24.6 MBBryan Cush, CEO at Tidal Health Group, is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. All that, plus the Flava of the Week about the New Age of Marketing Innovation (hint: it’s right now!). Thanks to Geo...
119 – Know Who You’re Marketing To
July 21, 2020 09:00 - 33 minutes - 30.4 MBToday is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides...
118 – Creating Space For Innovation
July 14, 2020 09:00 - 36 minutes - 33.4 MBDon Lee's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explore related career fields that appeal to you, and the unexpected things that Don has learned while building the #HCBiz community for the past 4+ years. All that, plus the Flava of the Week about opportunities to evolve and disrupt the educational aspects of industry conferences. Thanks to Geonetric, gSight, and the brand new Shift.Health Content...
117 – Designing For Joy During the Pandemic
July 07, 2020 23:43 - 31 minutes - 28.9 MBTheresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava of the Week about more of Jared’s #HCMKTG Hacks, and the 411 from Alan Shoebridge. Thanks to Geo...
116 – What We’re Learning About Ourselves
July 02, 2020 15:44 - 35 minutes - 32.8 MBBen Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather than just their competitors. In this episode, you’ll learn about the need for professional growth, community networking, and benchmarking to better understand our place in the industry. All that, plus the lowdown on this year’s Healthcare Digital Marketing Trends Survey. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network...
115 – Why Cleveland Clinic’s Content Strategy Hasn’t Changed
June 24, 2020 03:00 - 30 minutes - 27.7 MBIs it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with real feelings. All that, plus the challenge of finding new photography where everyone is masked,...