154 – The Humanity Behind Healthcare Brands

Healthcare Rap

English - March 23, 2021 07:15 - 43 minutes - 39.7 MB - ★★★★★ - 14 ratings
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Previous Episode: 153 – Level Up On Learning New Tech

Next Episode: 155 – Know Your Customer … Then Do Something About It

Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.

All that, plus the Flava of the Week about the consequences if we don’t invest in Digital Transformation right now. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!

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