Who Owns the Digital Health Experience?

Healthcare Rap

English - January 12, 2021 07:15 - 28 minutes - 26.5 MB - ★★★★★ - 14 ratings
Marketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 143 – Is Consumer-Centered Healthcare Possible?

Next Episode: 145 – Can Healthcare Be Good for Patients and Business?

It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms.

All that, plus the Flava of the Week about the need to think like media companies., and the 4-1-1 from Carrie Liken.

Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. (#144)

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