MARKETING WITH SOUL: ChenMed (BONUS SERIES)
Healthcare Rap
English - December 07, 2023 08:05 - 18 minutes - 16.8 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Consumer Innovation Matters Right Now
With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297)
See omnystudio.com/listener for privacy information.