96 – SEARCH: What’s Trending in Health?

Healthcare Rap

English - February 11, 2020 07:19 - 34 minutes - 31.7 MB - ★★★★★ - 14 ratings
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Previous Episode: 95 – DIGITAL HEALTH: Time for a Reality Check?

Next Episode: 97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?

Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge.

Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

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