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97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?
Healthcare Rap
English - February 18, 2020 07:26 - 29 minutes - 26.9 MB - ★★★★★ - 14 ratingsMarketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 96 – SEARCH: What’s Trending in Health?
Next Episode: 98 – EDUCATION: How Do Healthcare Marketers Keep Up?
How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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