88 – BRAND & PERFORMANCE MARKETING: A Legit Mash-Up?

Healthcare Rap

English - December 17, 2019 07:25 - 27 minutes - 24.8 MB - ★★★★★ - 14 ratings
Marketing Business Management healthcare marketing health it health technology healthcare management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 87 – DIGITAL ACCESS: Are You Prioritizing Convenience?

Next Episode: 89 – MARTECH: How Does It Enable the Patient Experience?

John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

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