86 – MARKETING OPS: What’s the 411?

It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

Watch the Contemporary Marketer video series with Paul Szablowski.

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