82 – JOURNEY MAPS: How Far Have They Come?

Healthcare Rap

English - November 05, 2019 17:27 - 25 minutes - 23.6 MB - ★★★★★ - 14 ratings
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Previous Episode: 81 – EXPERIENCE: What Makes a Strong Hospital Brand?

Next Episode: 83 – DATA: What Happens When AI & Healthcare Literacy Collide?

Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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