70 – CONTENT: How Is It Like a Product?

Healthcare Rap

English - August 13, 2019 07:06 - 23 minutes - 21.3 MB - ★★★★★ - 14 ratings
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Previous Episode: 69 – CMW HEALTH SUMMIT: What Can You Expect?

Next Episode: 71 – CONTENT MARKETING: What Are Your Career Options?

Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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