DTC Podcast
645 episodes - English - Latest episode: 19 days ago - ★★★★★ - 26 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
EP 107: AKNF YT Ads Domination with Ryan Mckenzie
May 29, 2021 17:46 - 57 minutes - 78.8 MBToday on AKNF, we have Ryan Mckenzie discussing the science behind dominating YT Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives
EP 107: AKNF YouTube Ads Domination with Tru Earth's Ryan McKenzie
May 29, 2021 17:46 - 57 minutes - 78.8 MBSubscribe to DTC Newsletter! Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Still here? Subscribe to DTC Newsletter Advertise on DTC Work with Pilothouse Visit DTC Instagram Visit DTC Twitter Watch this interview on YouTube
Ep 107: AKNF YouTube Ads Domination with Tru Earth's Ryan McKenzie
May 29, 2021 17:46 - 57 minutes - 78.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse ...
Ep 106: Three Ships' Lillie Sun on Clean Beauty, Agile Bundling, and Aging Up Your Brand
May 25, 2021 23:50 - 41 minutes - 56.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding -- and what they’re doing with it. Three Ships’ organic social education strategy (and the results they’re seeing). Why their team is committed to non-scalable customer engagement, and what tactics the...
DTC 49: Three Ships' Lillie Sun on Clean Beauty, Agile Bundling, and Aging Up Your Brand
May 25, 2021 23:50 - 41 minutes - 56.7 MBThis week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding -- and what they’re doing with it. Three Ships’ organic social education strategy (and the results they’re seeing). Why their team is committed to non-scalable customer engagement, and what tactics they’re using. An insider take on the clean beauty revolution...
Ep 105: How to "TikTokify" Your Ads with Pilothouse's Spencer Hay and Nikita Pickard
May 22, 2021 09:03 - 27 minutes - 37.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads. Here's what you'll hear on the pod: 📦 How to think about the platform 📦 TikTokify your existing ads 📦 Why TikTok is a platform you need to be thinking about already Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.li...
AKNF 42: How to "TikTokify" Your Ads with Pilothouse's Spencer Hay and Nikita Pickard
May 22, 2021 09:03 - 27 minutes - 37.4 MBLevel up your DTC game today! Subscribe to our newsletter: https://directtoconsumer.co Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads. Here's what you'll hear on the pod: 📦 How to think about the platform 📦 TikTokify your existing ads 📦 Why TikTok is a platform you need to be thinking about already
Ep 104: Dissolve Doubt, Inform Intuition - Attest Re-Imagines the $80B Customer Research Biz
May 20, 2021 22:13 - 35 minutes - 49.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands. 🚀 Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey con...
DTC 48: Dissolve Doubt, Inform Intuition - Attest Re-Imagines the $80B Customer Research Biz
May 20, 2021 22:13 - 35 minutes - 49.2 MBToday on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands. 🚀 Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey consumers to discover emerging trends and evolving attitudes a...
Ep 103: Olipop's Eli Weiss Goes Deep on Customer Experience
May 18, 2021 20:19 - 42 minutes - 57.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency 📦 Respect your UX data 📦 Beyond the customer survey 📦 Customer success = reaching out before shit hits the fan 📦 The most underutilized moment in the brand experience 📦 Act as though a human would act Subscribe to DTC Newsletter - https://dtcnews.link/si...
DTC 47: Olipop's Eli Weiss Goes Deep on Customer Experience
May 18, 2021 20:19 - 42 minutes - 57.9 MBThis week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency 📦 Respect your UX data 📦 Beyond the customer survey 📦 Customer success = reaching out before shit hits the fan 📦 The most underutilized moment in the brand experience 📦 Act as though a human would act
AKNF 41: Email vs SMS (plus Two Step Opt-ins and CT design)
May 15, 2021 15:18 - 26 minutes - 37 MBIn this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look a the DTC win-back sequence
Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design)
May 15, 2021 15:18 - 26 minutes - 37 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside l...
Ep 101: Why NOW is the Best Time to Sell Your Business! With Greg Elfrink from Empire Flippers
May 13, 2021 19:35 - 42 minutes - 58.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup We have a special Podcast today! 🎁 We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business. Empire Flippers is the #1 curated marketplace for buying and selling established, profitable online businesses If you've ever thought of selling your brand for a massive profit, you can check out what your eCommerce store is valued at by going to https://empireflippers.com/valuation-tool/. Here's what you'...
DTC 46: Why NOW is the Best Time to Sell Your Business! With Greg Elfrink from Empire Flippers
May 13, 2021 19:35 - 42 minutes - 58.5 MBWe have a special Podcast today! 🎁 We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business. Empire Flippers is the #1 curated marketplace for buying and selling established, profitable online businesses. If you've ever thought of selling your brand for a massive profit, you can check out what your eCommerce store is valued at by going to https://empireflippers.com/valuation-tool/. Here's what you'll hear on the pod: 📦 What people get wrong about sellin...
DTC 45: Dropps Eco Detergents, The power of Dad Bod and a Cohesive CX
May 11, 2021 14:00 - 49 minutes - 68.6 MBThis week on the podcast, we have Dropps CMO Elena Lécué. Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home. From packaging to their ingredients, Dropps delivers on their promise! Here's what you'll hear on the pod: 📦 Eco-product education 📦 Transitioning from retail to DTC 📦 How Dropps struck viral gold TWICE 📦 Why Dropps treats Amazon as a trial channel
Ep 100: Dropps Eco Detergents, The power of Dad Bod and a Cohesive CX
May 11, 2021 14:00 - 49 minutes - 68.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Dropps CMO Elena Lécué. Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home. From packaging to their ingredients, Dropps delivers on their promise! Here's what you'll hear on the pod: 📦 Eco-product education 📦 Transitioning from retail to DTC 📦 How Dropps struck viral gold TWICE 📦 Why Dropps treats Amazon as a ...
All Killer No Filler: Improve Your Email with Custom Copy -- dynamic flows, custom campaigns, and the A.I. takeover
May 08, 2021 00:38 - 25 minutes - 34.8 MBToday on All Killer No Filler we’ve got Pilothouse Copywriter, Alora Bossy and Email Campaign Manager, Graham Battie to discuss personalized copy for email flows as well as campaigns, plus some thoughts on where AI copy bots are useful, and where they’re not. This pod also includes: 📩 How to make sure you're speaking to your most highly engaged audience in a way that maximizes their value 📩 How to utilize referrals to increase sales volume and client acquisition 📩 Inside a successful ...
Ep 99: Improve Your Email with Custom Copy -- dynamic flows, custom campaigns, and the A.I. takeover
May 08, 2021 00:38 - 25 minutes - 34.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler we’ve got Pilothouse Copywriter, Alora Bossy and Email Campaign Manager, Graham Battie to discuss personalized copy for email flows as well as campaigns, plus some thoughts on where AI copy bots are useful, and where they’re not. This pod also includes: 📩 How to make sure you're speaking to your most highly engaged audience in a way that maximizes their value 📩 How to utilize referrals to increase s...
Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting
May 04, 2021 17:45 - 49 minutes - 68.3 MBThis week on the podcast, we have Blume co-founder Bunny Ghatrora. Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod: 📦 Promoting growth with education 📦 Understand what you want to build by working ...
Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting
May 04, 2021 17:45 - 49 minutes - 68.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora. Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod: 📦 Promoting growth with ed...
Ep 97: iOS14.5 is LIVE — and this is how you’ll survive
May 01, 2021 01:49 - 45 minutes - 41.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear. We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing. Listen to the pod for: 📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts. 📦 Why you need an effective way to ...
All Killer No Filler: iOS14.5 is LIVE — and this is how you’ll survive
May 01, 2021 01:49 - 45 minutes - 41.8 MBWelcome to the nerdiest iOS 14.5 podcast you’ll ever hear. We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing. Listen to the pod for: 📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts. 📦 Why you need an effective way to model your data externally. 📦 Test results from the Pilo...
Ep 96: Big Shower Energy - Scaling Men's Self Care with Huron Founder Matt Mullenax
April 27, 2021 20:22 - 34 minutes - 47.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy. Here's what you'll hear on the pod: How to activate your community and gain priceless insight What "using your product as a weapon" means, and why you should be doing it How Huron is tes...
Big Shower Energy - Scaling Men's Self Care with Huron Founder Matt Mullenax
April 27, 2021 20:22 - 34 minutes - 47.3 MBThis week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy. Here's what you'll hear on the pod: How to activate your community and gain priceless insight What "using your product as a weapon" means, and why you should be doing it How Huron is testing their product replenishment strategy Why doing what ...
Ep 95: UGC Yeah You Know ME
April 24, 2021 05:56 - 23 minutes - 31.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC! Spoiler alert: 60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UG...
All Killer No Filler: UGC Yeah You Know ME
April 24, 2021 05:56 - 23 minutes - 31.7 MBOn this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC! Spoiler alert: 60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UGC on Facebook Tips for nurturing relationships with influe...
Ep 94: DTC Brand Stories: How immi is disrupting the instant ramen industry
April 23, 2021 18:22 - 46 minutes - 107 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving...
DTC Brand Stories: How immi is disrupting the instant ramen industry
April 23, 2021 18:22 - 46 minutes - 107 MBToday we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving forward
Ep 93: Industry Changing Innovation with Trade Coffee
April 20, 2021 18:24 - 53 minutes - 74.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for: 📦 Why personalization ...
Industry Changing Innovation with Trade Coffee
April 20, 2021 18:24 - 53 minutes - 74.1 MBThis week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for: 📦 Why personalization is everything 📦 How they find that perfect match 📦 Your w...
All Killer No Filler: $0 - $100,000 in 3 months with the Amazon Growth Guide
April 17, 2021 17:11 - 28 minutes - 39.2 MBThis week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide, coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for: 📦 Keywords strategy segmentation and bidding strategies across campaigns 📦 The #1 thing we see people getting wrong on Amazon their Amazon listings ...
Ep 92: $0 - $100,000 in 3 months with the Amazon Growth Guide
April 17, 2021 17:11 - 28 minutes - 39.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide, coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for: 📦 Keywords strategy segmentation and bidding strategies across campaigns 📦 The #1 thing we see pe...
Ep 91: Brunt Takes on the $30B Workwear Market
April 15, 2021 18:58 - 46 minutes - 63.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic: tradesmen👷. Listen to the pod for: 📦 Brunt's origin story and product development journey 📦 A pre-launch roadmap that you can steal 📦 Why micro-influencers with a niche audience are the way to go 📦 A friendly reminder to always let research and data guide your decision m...
Brunt Takes on the $30B Workwear Market
April 15, 2021 18:58 - 46 minutes - 63.5 MBOn this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic: tradesmen👷. Listen to the pod for: 📦 Brunt's origin story and product development journey 📦 A pre-launch roadmap that you can steal 📦 Why micro-influencers with a niche audience are the way to go 📦 A friendly reminder to always let research and data guide your decision making Plus we've thrown in Good Will Hunting and Home Im...
All Killer No Filler: Is Your Brand Ready for DTC Convergence?
April 10, 2021 17:41 - 38 minutes - 53.1 MBWe’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams. Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge 📦 The biggest mistake brands are making with their ...
Ep 90: Is Your Brand Ready for DTC Convergence?
April 10, 2021 17:41 - 38 minutes - 53.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams. Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital cha...
Building a Bold Brand with Ugly's CEO Hugh Thomas
April 06, 2021 20:29 - 42 minutes - 57.7 MBToday on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content Listen to the pod for: 📦 How Ugly built its brand - and why it's fundamental to the business 📦 Why their no b.s. strategy pays off 📦 Ugly's commitment to creating an accessible product (and what that means) 📦 Why customer outreach is fundamental to t...
Ep 89: Building a Bold Brand with Ugly's CEO Hugh Thomas
April 06, 2021 20:29 - 42 minutes - 57.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content Listen to the pod for: 📦 How Ugly built its brand - and why it's fundamental to the business 📦 Why their no b.s. strategy pays off 📦 Ugly's commitment to creating an accessible product (and wh...
Ep 88: AKNF Update - Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!
April 02, 2021 00:34 - 14 minutes - 20.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for b...
AKNF Update: Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!
April 02, 2021 00:34 - 14 minutes - 20.1 MBDrumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀
Ep 87: How Rumpl Blankets Achieves 3-4x ROAS Across Multiple Channels
March 31, 2021 19:50 - 47 minutes - 65.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space. Listen to the pod for: 📦 Why you should look to your life for product inspiration 📦 Advice for exp...
How Rumpl Blankets Achieves 3-4x ROAS Across Multiple Channels
March 31, 2021 19:50 - 47 minutes - 65.3 MBGrab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space. Listen to the pod for: 📦 Why you should look to your life for product inspiration 📦 Advice for expanding one step at a time 📦 How Rumpl manages its analyt...
Ep 86: 🚀 All Killer No Filler: How to Crush Email Segmentation
March 27, 2021 00:56 - 31 minutes - 43 MBSubscribe to DTC Newsletter! This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 ...
🚀 All Killer No Filler: Make Email Segmentation Great Again
March 27, 2021 00:56 - 31 minutes - 43 MBThis week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purch...
Ep 86: 🚀 All Killer No Filler: Make Email Segmentation Great Again
March 27, 2021 00:56 - 31 minutes - 43 MBSubscribe to DTC Newsletter! This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 ...
Ep 85: Creating a Sustainable Subscription Box Model with Simply Earth
March 23, 2021 16:29 - 30 minutes - 41.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Get ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth, an essential oils subscription company that aims to teach people about the benefits of essential oils so that they can live a toxin-free life. Lee breaks down the importance of adding value to subscription boxes and the massive role education plays in the customer journey. Subscribe to DTC Newsletter - https://dtcnews.l...
Creating a Sustainable Subscription Box Model with Simply Earth
March 23, 2021 16:29 - 30 minutes - 41.7 MBGet ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth, an essential oils subscription company that aims to teach people about the benefits of essential oils so that they can live a toxin-free life. Lee breaks down the importance of adding value to subscription boxes and the massive role education plays in the customer journey.
Ep 84: The Art and Science of Scaling YouTube Ads with Tru Earth’s Ryan McKenzie, Saul Garcia and Jacob Geary from Pilothouse
March 20, 2021 00:06 - 38 minutes - 53 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the co-founder and CMO of Tru Earth, Pilothouse Head of Google Saul Garcia and Pilothouse Lead Media Buyer Jacob Geary. Want to hear more from this dream team? Look over the shoulder these expert practitioners as they give you the step-by-step playbooks they used to create crazy-profitable YouTube campaigns – LIVE on Zoom for ...
All Killer No Filler: The Art and Science of Scaling YouTube Ads with Tru Earth’s Ryan McKenzie, Saul Garcia and Jacob Geary from Pilothouse
March 20, 2021 00:06 - 38 minutes - 53 MBThis week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the co-founder and CMO of Tru Earth, Pilothouse Head of Google Saul Garcia and Pilothouse Lead Media Buyer Jacob Geary. Want to hear more from this dream team? Look over the shoulder these expert practitioners as they give you the step-by-step playbooks they used to create crazy-profitable YouTube campaigns – LIVE on Zoom for FREE! Join our FREE two-day all-access sessions on March 2...