DTC Brand Stories: How immi is disrupting the instant ramen industry
DTC Podcast
English - April 23, 2021 18:22 - 46 minutes - 107 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 93: Industry Changing Innovation with Trade Coffee
Next Episode: All Killer No Filler: UGC Yeah You Know ME
Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories.
Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜
🎧 Listen to the episode for:
Immi's origin story & product discovery journey
Immi’s growing pains
What they’ve learned since going to market
The benefits of building in public and
Their vision for the Immi community moving forward