DTC Podcast
641 episodes - English - Latest episode: about 13 hours ago - ★★★★★ - 26 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Bonus: The Pyramid Model of Influencer Marketing - SARAL's Yash Chavan
April 24, 2024 13:00 - 38 minutes - 35.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content. DTC Listeners get an extended two week free trial ➝ https://www.getsaral.com/champions/dtc-newsletter Yash shares his philosophy of influencer marketing in 2024, which involves...
Ep 398: Matt Bertulli from Pela Case and the Operator's Podcast – Earth Day Extravaganza on Sustainable Consumer Goods and the Importance of Material Innovation
April 22, 2024 15:41 - 44 minutes - 40.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV adverti...
Ep 397: Audience Targeting 101 – Avoid Delusion and Use Data To Understand Your Authentic Audience
April 19, 2024 13:00 - 27 minutes - 25.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies ba...
Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way.
April 17, 2024 13:00 - 50 minutes - 46.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us. https://postscript.io/ https://postscript.io/sales https://postscript.io/cashback https://postscript.io/onsite Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet,...
Ep 396: Unlocking Growth with Kizik – Expert Insights on Marketing, Branding & Product Design
April 15, 2024 14:15 - 36 minutes - 33.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insights: The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space. Strategic Evolution: How Kizik...
Ep 395: Are you using Placement Modifiers on Amazon Ads? (you should be!) + Navigating the new Amazon Fee-Scape | AKNF
April 12, 2024 13:00 - 27 minutes - 24.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Cosmos. Work with Pilothouse! https://pilothouse.co Key Insights: Understanding Amazon's New Fees: Learn how strategic management can turn new f...
Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success
April 10, 2024 13:00 - 31 minutes - 28.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads. For the Full Presention: Watch on YouTube Motion is the platform that ties together data and creativity to help you find more winning ads you can scale! He emphasizes the need for a systematic process to find more winners and drive brands forw...
Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce
April 08, 2024 16:11 - 33 minutes - 30.4 MBTo Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 million subscribers and a staggering $7.3 million in annual revenue—without spending a dime on paid advertising. What You'll Uncover in This Episode:...
Ep 393: Staying Inbox-Relevant: JoGo's Tactics for Gmail's Authentication Update | AKNF
April 05, 2024 16:34 - 34 minutes - 31.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to today's episode of the DTC Podcast, where we dive deep with Jordan from JoGo into the stormy seas of Gmail's latest email authentication requirements. As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam folder and maintaining stellar deliverability rates. In this episode, we cover: Adapting to Gmail's New Rules: Understand the need for a sendin...
Bonus: Miss A's Jean Baik – Leveraging Postscript SMS and Retail Synergy for Explosive Growth
April 03, 2024 13:00 - 34 minutes - 31.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS. Start your own SMS Synergies. Learn More Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean and her husband in 2013, Miss A has transformed from an ambitious e-commerce startup to a booming retail and online presence. Join us as Jean...
Ep 392: Neil Patel Unveils AI's Impact on Marketing & Future Trends
April 01, 2024 13:00 - 32 minutes - 29.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Neil Patel, a titan in the digital marketing space, back on the show. Neil brings a wealth of knowledge from his extensive experience in driving growth for businesses of all sizes. In this episode, we delve into a topic on every marketer's mind: the role of AI in marketing. We'll explore Neil's latest findings on AI vs. human-created content, the best practices for i...
Ep 391: Maximize TikTok Engagement – Expert Strategies for Brands & Creators | AKNF
March 29, 2024 13:00 - 30 minutes - 27.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric, Spencer, and Marina discuss the love for TikTok and the amount of time spent on the app. They also explore the importance of efficiency in working with creators and how media buyers and creators can be more effective. The conversation delves into creating effective content requests and the need for alignment between media buyers and creators. They also discuss the future of TikTok and the potential impact ...
Ep 390: Live Bearded – Anthony Mink on EOS, disrupting legacy capitalism and bringing soul back Into business
March 25, 2024 13:00 - 49 minutes - 45.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Anthony Mink, co-founder of Live Bearded, shares his journey of starting and growing a successful direct-to-consumer (D2C) brand. He discusses the implementation of the Entrepreneurial Operating System (EOS) framework, the importance of building a strong community and brand, and the effective direct marketing strategies that have contributed to the company's growth. Anthony emphasizes the value of authenticity, ...
Ep 389: Unlocking SEO Success in 2024 – Mastering Video Content & Google's New SGE Update | AKNF
March 22, 2024 13:00 - 24 minutes - 22.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Ismail discuss the current state of SEO and the changes happening in the search engine results page (SERP). They explore the increase in Reddit and Quora content in search results and the concept of Parasite SEO. Ismail explains the importance of valuable content, brand building, and the power of video in SEO. They also touch on Google's SGE and the future of search, including the potential for a more c...
Ep 388: How FourSigmatic Gets Aggressive on Amazon Ads to Pick Up the Meta Slack Top of Funnel
March 18, 2024 13:00 - 38 minutes - 35.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the latest episode of the DTC Podcast, where we dive into the incredible journey of Four Sigmatic, a brand that's reshaping how we think about coffee. Today, Rick Cadotte shares the inside scoop on their strategic pivot from Meta to Amazon, unleashing a wave of creative and aggressive marketing strategies at the top of the funnel. Discover how targeting beyond the mushroom coffee aficionados to everyday coffee drinkers loo...
Ep 387: How to extend the life of your cookies to improve your conversion funnel support emails | AKNF
March 15, 2024 13:00 - 30 minutes - 28.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Jordan Gordon, Pilothouse's Retention Director discusses the importance of funnel support (abandon cart, abandon checkout etc) in email marketing and provides tips for optimizing funnel support emails. Work with Jordan and Pilothouse ➝ https://pilothouse.co He explains how to extend the life of the cookie to improve conversion funnel support and suggests running reactivation programs to win back customers. Jordan ...
Ep 386: American Innovation and Heritage – Vyper Industrial's 8 Figure Shop Chair Journey
March 11, 2024 14:00 - 40 minutes - 37.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're pulling up a stool with Vyper Industrial CEO, Dayne Rusch who noticed the modifications his father made to his workshop chair that improved its comfort and functionality, and recognized a massive opportunity to update a century old industry standard. https://www.vyperindustrial.com/ Now an 8 figure powerhouse with customers like Tesla, SpaceX, Delta, and Honda, Dayne reflects on the jou...
Ep 385: Really short form video ads – Why 3-5 second ads are crushing on Meta | AKNF
March 08, 2024 14:00 - 21 minutes - 20.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're jamming with Aves from Pilothouse about the burgeoning trend of short-form content in social video platforms. In an era where attention spans are shrinking, Avery enlightens us on how to capture and engage audiences in mere seconds. Today’s episode is a treasure trove for brand founders and marketers who aim to stay ahead in the fast-paced digital arena. Here’s what you’ll unpack in just a f...
Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland
March 06, 2024 20:17 - 38 minutes - 34.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, today we're forecasting the future of First Party Data with a couple SAAS Legends: Richard Harris, CEO of Black Crow AI and Klaviyo's President, Steve Rowland... https://blackcrow.ai https://klaviyo.com With third party cookie data disappearing, first party data becomes all the more important... This conversation covers the current state of the "cookiepocalypse" and a deep dive on w...
Ep 384: Revitalizing a Hydration Empire – Dan Crosby and the BioSteel Turnaround Story
March 04, 2024 14:44 - 55 minutes - 51.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, is actually flowing through my internal organs as we speak. Today you'll meet, Dan Crosby the Canadian Protein Mogul who recently bid and to his initial surprise bought, Biosteel from the clutches of an ugly bankruptcy proceeding splashed all over the headlines... https://biosteel.ca Biosteel is a no sugar, clean ingredient electrolyte beverage that rose to mass awareness in Canada and hockey lovin...
Ep 383: Meta Ads State of the Union 2024 + the Treat Yo' Self Economy | AKNF
March 01, 2024 17:52 - 21 minutes - 20.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING. Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more) Timestamps: [00:00:00] Introduction [00:02:00] The Role of Creative Analytics in Shipping Winning Ads [00:04:30] Analyzing M...
Ep 382: Launching Premium Niche Fashion Brands with Oren John, the Internet's Marketing Director
February 26, 2024 20:10 - 39 minutes - 35.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're talking brand building with the Internet's Marketing Director Oren John. Oren is one of my favorite content creators on Instagram, Twitter, and TikTok under the handle OrenMeetsWorld where he creates videos that covers the intersection of high fashion, brand creation, and the business of Apparel... Today's talk is a masterclass on premium branding, and what takes to gener...
Ep 381: The Ultimate CRO Framework for Media Buyers | AKNF
February 23, 2024 14:00 - 28 minutes - 25.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO str...
Ep 380: Streamlining Success – Outway's Taylor Fraser on Simplifying to Scale Ecommerce
February 19, 2024 14:00 - 44 minutes - 40.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast, where we're excited to feature Taylor Fraser, a vital force behind the innovative sock brand Outway. A Victoria local and seasoned e-commerce expert, Taylor brings a wealth of experience and a unique perspective on brand growth and strategy. In this episode, Taylor shares his biggest learning from 2023: the power of simplification and returning to fundamentals in business. Diving deep into the post-pand...
Ep 379: TikTok Shops Affiliates – The Time is NOW | AKNF
February 16, 2024 14:00 - 21 minutes - 19.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking TikTok Shops and their Affiliate program with Spencer from Pilothouse. Learn how you can get your brand on TikTok though Affiliates without having to worry about building out your own big organic presence. Timestamps: 00:00:00 - Introduction to TikTok Shops & E-commerce Success 00:02:00 - The Role of Creative Content and Analytics in TikTok Advertising 00:04:10 - Understanding T...
Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition
February 12, 2024 16:28 - 55 minutes - 51.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focuse...
Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF
February 09, 2024 17:48 - 38 minutes - 34.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He e...
Ep 376: Don't Dare Call it CONTENT! The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear
February 05, 2024 16:55 - 50 minutes - 46 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka. In this epis...
Ep 375: "The Three W's" of Email Click Through Rate: Pilothouse's Jordan Gordon | AKNF
February 02, 2024 15:39 - 26 minutes - 24.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value througho...
Bonus: Our Plastic World (and What We Can Do About It) with CleanHub's Joel Tasche
January 31, 2024 15:01 - 31 minutes - 28.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it. https://cleanhub.com Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from the environ...
Bonus: Our Plastic World (and What We Can Do About It) with Cleanhub's Joel Tasche
January 31, 2024 15:01 - 31 minutes - 28.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it. https://cleanhub.com Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from the environ...
Ep 374: Eric Ji Sun Wu's Evolution from Gainful's Personalized Nutrition, to Sobo's Asian American Comfort Foods
January 29, 2024 14:53 - 42 minutes - 38.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization. This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height o...
Ep 373: Red, Pink, and Purple Season - The Art of Valentines Day Advertising | AKNF
January 26, 2024 15:48 - 22 minutes - 20.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome back to another episode of All Killer, No Filler. If you haven't already started your Valentines Day advertising, chances are you've seen the telltale roses, hearts, and love-filled colors on your social feeds. Join Eric Dyck and Jocelyn and Abby from the Pilothouse Meta team as they delve into the dynamic world of Valentine's Day marketing, exploring innovative strategies used by leading ecommerce brands. This e...
Ep 372: Blending Boundaries – The Rumpl x Houdini Partnership Story of Innovation & Sustainability
January 22, 2024 16:53 - 41 minutes - 38 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're exploring a unique partnership between two of my personal favorite brands – the outdoor blanket sensation Rumpl, and the eco-conscious apparel trailblazers at Houdini. This episode isn't just about a product; it's about a philosophy, a journey of sustainability, and the art of meaningful collaboration. Wylie Robinson from Rumpl makes his return to the podcast joined by Ho...
Ep 371: The BIGGEST Mistake we See with Amazon Ads + Strategies to Reduce Returns! | AKNF
January 19, 2024 22:28 - 21 minutes - 19.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and we're chatting today with Rob and Clifford from Pilothouse Amazon, to discuss the number one thing we see brands do incorrect with their Amazon Ads campaign structures, exactly how to diagnose it, and how to do it right. Why you need to break your branded terms out from your broad campaigns ASAP How to structure your business and your Amazon listing to reduce returns before they happen Timestamps: ...
Bonus: What is TRUE Top of Funnel Marketing? Media Mix Analysis for All with Keen's Greg Dolan
January 17, 2024 14:00 - 30 minutes - 27.7 MBTo Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative r...
Ep 370: The Anyday Microwave Renaissance: Story-Telling with Plain Text Emails
January 15, 2024 19:04 - 52 minutes - 47.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're reheating the concept of microwave cookery, with Anyday founder, Steph Chen, and her Marketing Lead Danielle Walsh... We learn about the family business origin of this upstart brand, coming from the world's largest cookware dynasty, Meyer... Today's podcast deep dive on the power of story-telling, and a master class on the practical, low-fi tactics that Anyday uses to en...
Ep 369: Avoiding the Q1 Hangover on Meta Ads (Plus our 3 Pillars of Success for 2024) | AKNF
January 12, 2024 16:10 - 23 minutes - 21.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Nate, Taylor and Jacob about the 2024 State of the Union for Meta Ads including our 3 pillars of success, how to avoid the Q4 hangover, our thoughts on the raging Cost Cap Debate, and Zuck's Macadamia - Kobe Leave-The-World-Behind Compound. Check out this sweet Cost Cap debate thread: https://twitter.com/oliviaakory/status/1744734724097245442 Timestamps: [00:00:00] Introductio...
Ep 368: Nick Shackelford BREZes to a Milly in 8 Months – THC Meets CPG
January 08, 2024 14:57 - 39 minutes - 36.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months. Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on the evoluti...
Ep 367: Steal Our Google Ads Promo Bible! | AKNF
January 05, 2024 15:50 - 35 minutes - 32.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're diving in with Adam and first-timer Amanda from Pilothouse's Google Ads team who are going to be de-mystifying the complex process of running Google Ads promotions at scale... For the comprehensive Google Ads Promo Checklist, go here Timestamps: [00:00:00] - Introduction: Bidding Strategies and Pre-Sale Preparation [00:02:20] - Understanding Motion: The Creative Analytics Platform for Winn...
Ep 366: Unboxing the Supply Chain with Ingredient Brothers' Eran Mizrahi
January 01, 2024 22:34 - 34 minutes - 31.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eran Mizrahi, co-founder of Ingredient Brothers, discusses the importance of supply chain in the CPG industry. He shares the origin story of Ingredient Brothers and highlights the challenges faced by legacy manufacturers in the DTC world. Eran also discusses the headaches in the supply chain for CPG brands, such as managing compliance and working with multiple suppliers. He provides insights on how smart companie...
Ep 365: Jogo on Critical Gmail Changes for 2024 and What You Need to Do About It!
December 29, 2023 20:03 - 26 minutes - 24.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup No rest for the wicked awesome. We're back with a brand new AKNF Retention session with Jordan Gordon, Retention Director at Pilothouse. In this episode, Jordan Gordon, Director of Retention and Email at Pilot House, discusses the latest Gmail updates and how to turn your email channel into a revenue driver in 2024. He explains the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan...
DTC Archive: Tiny's Andrew Wilkinson: Hero's Journey from Barista to Empire Builder
December 26, 2023 05:42 - 48 minutes - 44.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific questions, ...
Ep 364: SLAY Team on The Secret to 5x Scale on Meta Ads, Q5, BFCM Zombie Campaigns
December 22, 2023 21:03 - 32 minutes - 29.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Aves and first-time AKNFer Jocelyn jump on to share unfiltered Meta Ads gold to get you prepped for Q5 and 2024 on Meta Ads. Listen and learn: • Tips to maximize Q5 (including turning on your BFCM campaigns for extra juice) • Horizontal and Vertical Scale and 5xing our ad spend • Why you need to improve your click attribution and how to do it! • Our favorite offers, brands, and marketing stories Subscribe to DTC Newsletter - h...
Ep 363: Zero to $4 Million in 365 Days: Dan McCormick Recreates Creatine and Stays Swole
December 18, 2023 20:58 - 45 minutes - 41.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today, we're in a bulking phase with Dan McCormick, founder of Create, a creatine gummy brand that Dan's built in public over the past year, driving it to $4 Million dollars in sales in his first year of operation... We break down the market strategy, the form factor, and the growth marketing plan that's allowed him to scale so quickly...almost like he's on some kind of supplementatio...
Ep 362: Is CPC for Clowns? Meta Ads BFCM Recap | AKNF
December 15, 2023 14:00 - 24 minutes - 22.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join us as we catch up with Nate and Taylor who lead Pilothouse's Socials team (Meta Ads and TikTok Ads) on their Black Friday Cyber Monday results. Stay tuned to learn who we think the clown is in the CPC Debate! Chapters: 00:00 - Introduction to Black Friday & Cyber Monday Marketing Insights 02:10 - Strategies for Optimizing Ad Spend During Peak Sales Periods 04:30 - Understanding and Overcoming Credit Issues in Marketing Camp...
Ep 361: Shocking the Gatekeepers – Auto Aftermarket goes DTC with Sean Reyes from Shock Surplus
December 12, 2023 17:31 - 47 minutes - 43.2 MBTo Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out ...
Ep 361: Shocking the Gatekeepers – Auto Aftermarket Goes DTC with Sean Reyes from Shock Surplus
December 12, 2023 17:31 - 47 minutes - 43.2 MBTo Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out ...
Ep 361: Shocking the Gatekeepers – Auto Aftermarket goes DTC with Sean Reyes from Shock Surplus
December 11, 2023 16:21 - 47 minutes - 43.2 MBTo Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out ...
Ep 360: The Power of the Double Tap + The Secret Tool For Instant Email Scale (And How to Use it Safely)
December 08, 2023 23:30 - 27 minutes - 62.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Jordan discuss the key strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, starting early, targeting VIP and repeat buyers, reinforcing the core offer, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel earl...