Building a Bold Brand with Ugly's CEO Hugh Thomas

DTC Podcast

English - April 06, 2021 20:29 - 42 minutes - 57.7 MB - ★★★★★ - 27 ratings
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Previous Episode: AKNF Update: Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!

Next Episode: All Killer No Filler: Is Your Brand Ready for DTC Convergence?

Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content

Listen to the pod for:

📦 How Ugly built its brand - and why it's fundamental to the business

📦 Why their no b.s. strategy pays off

📦 Ugly's commitment to creating an accessible product (and what that means)

📦 Why customer outreach is fundamental to their business model